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Predictive Lead Scoring: Why, How & Where

predictive lead scoring why how where

According to a GEM (Global Entrepreneurship Monitor) report, 3 startups are created every second. So, while you were asleep at least 0.8 million startups were created! Or shall we say, 0.8 million leads came up from nowhere? Even if 0.1% of these were relevant to your business, you still have approximately 860 leads to contact, … Read more

Formal HubSpot Training really needed?

formal-hubspot-training-really-needed

A formal HubSpot training is de-facto discussion in all HubSpot deals. Znbound’s response is standard and honest. The HubSpot software is intuitive. Getting one’s hands dirty is the best and enduring way to learn the HubSpot software. HubSpot has also created a wealth of resources, tutorials, certifications and projects that one can take advantage of. … Read more

12 UX Design Tips to build a Smarter Website

12 UX design tips for inbound marketing

User Experience Design (or UX Design) is the process of enhancing user satisfaction by improving the usability, accessibility, and efficiency of user interaction with websites. That is what I was taught in my design school but when I started working at Inbound Mantra my opinion completely changed. As a UI & UX designer, my job … Read more

Your SEO Strategy is missing HERO keywords

SEO Strategy is missing HERO keywords

Are you an inbound marketer? If Yes, then the term “Keyword” becomes like a daily word which you use. How well do you know your keywords? Doesn’t it amaze you how google shows website results completely relevant to your search terms? Keywords are like pillars which provide strength to your online presence. And they also … Read more

4 Ways to Build a Strong Brand With Inbound Marketing

inbound marketing to build a brand

With the Internet making it easy for all business to enter the digital world and compete for customers, inbound marketing became a huge deal. Today, inbound marketers can help you build a strong brand by incorporating a plethora of methods. I know that this can sound too easy, but it is quite the contrary. Building … Read more

HubSpot CRM Pricing: Is it really free?

hubspot crm pricing

Would you believe that there is no such thing as HubSpot CRM Pricing? Actually, it’s a completely free package offered by HubSpot. Most of you will be thinking that why would anyone do anything for free? It seemed unbelievable to me as well at first, but it’s true. HubSpot CRM is free and that too … Read more

HubSpot Content Marketing Strategy Tool : Thinking Beyond Keywords

hubspot-content-marketing-tool

Hubspot is an all-in-one Inbound Marketing software that helps marketers attract visitors and convert them into customers. So how do Inbound Marketers attract visitors in the first place? By appealing to potential visitors with the use of Search Engine Optimization. One of the most interesting and effective techniques of SEO has been deep linking. Previously, … Read more

The HubSpot Migration Checklist

migration checklist

Once you’ve made up your mind for HubSpot Migration, what specific steps do you take? Confused? Let me tell you, it’s a very simple process and it’s made even simpler with HubSpot’s advanced onboarding. Here’s a list of steps you need to follow to complete your migration : Map user experience Build templates Create web … Read more