Keyword cannibalization is a funny term. But, it can literally spell death to an afflicted website. Keyword cannibalization is a SEO term used to describe the situation where multiple pages on a website are competing for the same keyword or phrase. This can lead to confusion for search engines, which can result in lower rankings … Read more
In this blog we will share with you exactly what you can do to optimize your website’s search traffic during these unprecedented times. . . . . . . . Did you really think it was going to be that simple? We’d get as much traffic as banana bread recipe websites get ever since the … Read more
Currently, we just target one country or region for our client when it comes to ranking on a Search Engine Results Page (SERP). That is a decision based on target audience of the company. As the company grows, there is a need to expand the target audience to attract more customers. Hence, a company aiming … Read more
Will I ever rank in top 5 on google? Can someone predict google rankings for me? What if someone could answer these questions for you? What if even before writing your next blog, someone could tell you that your page will never rank for a keyword? But, who could be this someone?Actually, no one but … Read more
Last Friday Marvel Cinematic Universe’s most ambitious crossover Avengers Infinity war was released. And it was amazing and everyone loved it. At the office, while we were discussing the possible applications of Machine Learning in getting good SEO result, my mind went on to compare Google as Thanos, the mighty titan, the villain of Avengers … Read more
I use twitter, still. I wish the feed was ‘more positive’. A few weeks ago, I chanced upon the tweet of a fellow SaaS marketer. It lamented about the absence of quality content in the first page of ‘Google search results’. The tweet went further to speculate that search results on page 2 were better … Read more
When I decided to take up Digital Marketing I knew my affinities would draw me to the content and strategizing side of things. But little did I know that I would be introduced to the confusing but invigorating world of SEO too!While SEO seems like a beast that needs to be tamed, Znbound has it … Read more
Are you an inbound marketer? If Yes, then the term “Keyword” becomes like a daily word which you use. How well do you know your keywords? Doesn’t it amaze you how google shows website results completely relevant to your search terms? Keywords are like pillars which provide strength to your online presence. And they also … Read more
If you thought ‘No’, you would find this post interesting. Znbound kicked off a brand new assignment, about a month ago. The assignment is in line with what we do best. A SaaS product company with a focus on the US market; was looking to leverage inbound marketing to add a new avenue to revenue … Read more
Searchers are speaking. Is your website lending an ear? Voice search is the next stage in search evolution and it’s spreading like wildfire. Voice search is armed and ready to slaughter the keyboard. In the coming years writing queries will be a primitive practice. Let me cite my above statements using some voice search statistics. … Read more
