Existing Legacy Applications
New Tool Additions to the Marketing and Sales Stack
An Ongoing HubSpot Integration requires a simultaneous sync between HubSpot and other systems e.g. Salesforce.
A One Time integration on the other hand is a one-off data sync usually at the time of migration e.g. migrating existing database from a legacy CRM to HubSpot.
The HubSpot Connect Integrations Program provides a simple one-time connect opportunity either for a one-time data transfer or an ongoing sync. The effort required includes studying documentation, understanding business logic, execution, testing and maintenance. The category of applications to be integrated, range from marketing / sales to productivity. Most of the times, this integration is as simple as logging into your mobile application using a Facebook Login.
Not every application is available for integration via HubSpot Connect. In such cases, custom development effort is required to integrate HubSpot with the connecting application. API availability is critical to the success of such integrations
Integrations are exciting, but complex. The challenge of planning the integrations, designing the required sprints and marshaling the project towards the goal, make any such requirement a worthwhile ask. Contact Us
Scott Brinker, VP Platform Ecosystem at HubSpot recently wrote on medium about “Why HubSpot’s Building a Centralized Platform?” to elaborate on how the HubSpot Connect program will play a key role in the growth of the HubSpot product. The HubSpot Connect program is a strategic call to find newer growth avenues.
Znbound expects the MarTech ecosystem to increasingly participate in HubSpot Connect. This is expected to give more power to HubSpot marketers.