Team Znbound 
Social, SEO, SEM, PPC…all have different contributions in the field of digital marketing. All of these include both organic seo services and paid services. Since we are an Inbound Marketing Agency, we are experts in growing businesses organically by providing value to our clients. I have been working with Znbound for 2 months now and … Read more
Predictive analytics is a subset of data. Data is the very essence of what we care about. Personal data is not equal to a person, it’s much better. It weighs nothing, takes no space and lasts forever. Data about a person is not as valuable as the person but it’s cheaper to manage and hence … Read more
What are Web Schemas? Web Schemas are basically a structured framework or plan, an outline for a website. Web schemas help search engines and other machines understand the content better which we refer to as Structured Data. In official words:”Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for … Read more
Understanding your users is that the center commonplace in user-centered design (UCD). However, the important question is, however, would you get from wondering users to presently creating an incredible user experience? User information square measures fictitious nevertheless realistic representations of your target users. They act as a useful tool accustomed drive several necessary development tasks … Read more
Will I ever rank in top 5 on google? Can someone predict google rankings for me? What if someone could answer these questions for you? What if even before writing your next blog, someone could tell you that your page will never rank for a keyword? But, who could be this someone?Actually, no one but … Read more
Around a month ago, as I was reviewing a certain monthly report , I realized that Conversion Rate Optimization (CRO) goals were not being met. I began by looking at the overall CRO performance all year around and realized that it remained static and even dipped for some months. I realized we needed a new … Read more
Last Friday Marvel Cinematic Universe’s most ambitious crossover Avengers Infinity war was released. And it was amazing and everyone loved it. At the office, while we were discussing the possible applications of Machine Learning in getting good SEO result, my mind went on to compare Google as Thanos, the mighty titan, the villain of Avengers … Read more
“Alexa, will it rain today.” A 50% chance. “Alexa, play billboard top 10.” Ok. “Alexa, order chocolate hazelnut ice cream.” Ordered, with an extra scoop as last time.“ Alexa, what will be the revenue next month.” – A little shy of a hundred thousand dollars. No, I won’t be talking voice assistants. Instead, through this … Read more
I use twitter, still. I wish the feed was ‘more positive’. A few weeks ago, I chanced upon the tweet of a fellow SaaS marketer. It lamented about the absence of quality content in the first page of ‘Google search results’. The tweet went further to speculate that search results on page 2 were better … Read more
If you are into inbound marketing, and you serve EU residents, you would know ‘GDPR’, undoubtedly. That GDPR is a four letter acronym is purely incidental. Atleast that is what the EU lawmakers would like us to think. Here is the GDPR resource you could reference. If I have got you worried, I am perhaps … Read more
