Hey there, fellow marketers! You’ve been working hard on your content marketing strategy, but are you getting the most bang for your buck? Are you ready to take your inbound marketing game to the next level? If you’re like me, you’re always on the lookout for ways to maximize your content marketing ROI. After all, … Read more
For a marketer, building effective email automation systems is a critical approach to maximize conversions. But when it comes to scaling up email marketing, there comes the deliverability problems. Putting in so much effort but ending up in spams or emails not getting delivered properly is a worst scenario for any marketer. When I met … Read more
…you may bluff your way in or lose out on even the best hand; getting inside your opponents head is what matters. My learning of user psychology from my first ever job and first ever SaaS client made me fall in love with the integration of psychology and marketing. Inbound marketers sneak inside the user’s … Read more
“Will google ban my page if I duplicate someone else’s content?” Myths like these induce fear in the hearts of marketers whose aim might be to only publish the best content for their audience. There are forum posts, Reddit threads, technical audits, tools, and even SEO news websites that are putting up articles that show … Read more
Have you ever thought about the ways of designing a B2B SaaS website? Have you ever pondered upon impact it might create on your users? Are there any key elements which can convert your B2B website from zero to hero and bring you conversions which you could have only imagined? This article will help you … Read more
As a kid I loved trying out new things, be it folk dancing, learning the guitar, making spaghetti out of potatoes (tastes delicious by the way) or just experiments in the lab. I was always intrigued by what went on around me and that led me to participating in every activity there was in school. … Read more
Hubspot is an all-in-one Inbound Marketing software that helps marketers attract visitors and convert them into customers. So how do Inbound Marketers attract visitors in the first place? By appealing to potential visitors with the use of Search Engine Optimization. One of the most interesting and effective techniques of SEO has been deep linking. Previously, … Read more
Sweet. That’s how concise compact looks. Effective write-ups have one thing in common – they’re concise. Yet, influential and powerful. Maybe, that’s how the phrase ‘short and sweet’ came into existence. Every word says a story. Some stories brush your heart, and stay right there. Expressing more in lesser words is a crucial aspect of … Read more
In an ideal world, I would only be writing content regarding makeup and beauty but sadly that doesn’t always happen. Although it’s been only 2 months since I began working at Inbound Mantra I have written some highly technical pieces of content. These content pieces were about things I knew absolutely nothing about. The first … Read more
When I woke up in the morning as a child, the first thing I always saw was my father reading a newspaper with a cup of coffee by his side. Sounds poetic but it has been a constant in my life and somehow, seeing this always makes my day. But kids across developed nations in … Read more
