Inbound Marketing Consulting

Find new growth areas with pragmatic inbound marketing plans

Make business sense of Inbound Marketing

Inbound marketing isn’t obvious when you start thinking about it for the first time
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Inbound marketing isn’t obvious when you start thinking about it for the first time

  • Is your organization contemplating Inbound Marketing Services, but does not know where to begin?
  • Is traditional marketing giving diminishing returns?
  • Have you done Google Adwords but not got ROI?
  • Is your management not sure how to approach digital for business?
  • Is your business becoming increasingly clueless about its customers?
  • Is Competition hurting you?
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Consulting and Strategy

Znbound (HubSpot Partner) believe in creating and delivering SMART Inbound Strategy for your business. One that is Specific, Measurable, Attainable, Relevant and Time-bound.

Driven by a team with a background in management consulting, Znbound’s inbound marketing consulting services do not just recommend but execute well-designed experiments to test hypotheses with the sole objective of determining optimum sustainable methods to undertake customer acquisition.

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The Approach

  • Assessment – Overall and Inbound
  • Align business plan with an overall inbound marketing plan
  • Define the scope
  • Interview stakeholders and customers to develop buyer personas
  • Develop an Inbound Marketing plan with goals and timelines
  • Propose and execute experiments

Everything you wanted to know about HubSpot and didn’t know who to ask?

Is HubSpot right for us? Should we use HubSpot FREE? Which HubSpot version is best for us? What integrations are possible? We already have a CRM, should we still use HubSpot? Why is HubSpot so expensive?

How is inbound marketing done?

Unlike traditional marketing methods wherein you force your products and advertisements on the poor consumers, Inbound is more targeted in its approach.

It focuses on attracting and nurturing highly qualified customers that are searching for a product like yours. The better way to explain this is using the analogy of the magnet and the megaphone. Inbound marketing is more like a magnet which only attracts the elements relevant to it. This behavior is unlike the microphone which is used to shout at a group irrespective of their interest in the announcement. Inbound marketing focuses all its efforts towards

Awareness

The persona is experiencing the symptoms of a problem but is unable to pinpoint or give a name to the problem. Content on this stage should help the user in identifying his problem. For example, if your persona is a sales head who’s unable to reach his sales target, your content in this stage should help him identify his problem.

Consideration

In this stage the persona has identified his problem and is searching for potential solutions. Content on this stage should help the buyer in researching for potential solutions. For example, if sales head has identified the problem as lack of information about the leads your content should be on potential solutions.

Decision

In this stage your persona has identified the solution he will take to solve his problem. This is the stage where you’ll introduce your product. Content on this stage should focus on how your product can help the buyer.