Team Znbound Social Media Promotion Contests – an excellent marketing tool – could sometimes backfire because of fulfillment issues and indifference resulting in loss of brand equityWhich Facebook or Twitter contest did you participate in lately? Did you win a coupon, a free holiday or a trip to outer space? Or did your Business recently try out … Read more
With the rapid and increasing proliferation of the Internet and Social Media platforms, the marketing milieu would be an eager witness to the interesting tussle of Inbound Marketing Vs Outbound Marketing As I began thinking about writing this post, I wondered what can help the audience understand the difference quickly and clearly? Without batting an … Read more
Outbound Marketing or interruption marketing is on a sticky wicket given regulatory restrictions on tele-calling and changing buying practices of customers. Social Media Marketing Services and other Inbound Marketing Services options are becoming the preferred decision-making channels for time constrained buyers. Outbound Marketing – What is it? The body of Business Management research is yet … Read more
The Android versions of Hootsuite and Tweetdeck face off at the altar of Pragmatic Learning A flurry of social networking clients for Twitter and Facebook saw Hootsuite and Tweetdeck emerge as two of the most used management tools for Social Media Marketing Services. We have already seen Hootsuite win the Round 1 of this Hootsuite … Read more
Social Media Marketing is a cost-effective option for startups to get the word out amongst its customers. But how can they approach Social Media effectively? This write-up delves into it and is a short summary of a talk I presented at Headstart StartUp Saturday in MDI Gurgaon. Social Media Marketing for Startups is no different … Read more
Are you a designer and looking for a platform to show off your designs and applications? If yes, then Dribbble is the place for you. In plain words, “Dribbble is show and tell for designers” I recently came across this site and found it really wonderful. This is a playground for designers where coders and … Read more
It’s a bird, it’s a plane. No it is not Superman. It is a Twitter Chat. A powerful feature from Twitter that supports the utility of Web 2.0 for education and learning. Twitter Chat It is fast. It is furious. Tweets are being thrown from all sides. But all those 140 character nuggets converge, almost … Read more
comScore, Inc – the leaders in measuring the digital world – released online video viewing data for the World that pointed to 200 Billion Online Videos Viewed Globally in October 2011. Incidentally, in the same month, the world population hit the 7 billion mark . As a statistic, it translates to roughly one online video … Read more
Facebook has finally rolled out its much talked about timeline – The Facebook TimelinePragmatic Learning would put in committed time to look into the learning potential of this feature. Till then, we are happy to share with our patrons how you can get your very own Facebook Timeline. 1) Login to Facebook 2) Go to … Read more
Learning has always been social. And thanks to Web 2.0 and its portfolio of tools, the social learning practice has only strengthened. If you are a learner or take interest in the subject of learning, you would find it difficult to dismiss the learning prowess of social media. In this write up, we take a … Read more
