Team Znbound 
“All this digital and social media is all too overwhelming”I hear this quote often, from clients, prospects and friends.To support them intelligently, the Znbound team would be devoting ‘research’ effort to make better sense of the digital tools around.Thus, is the reason for a ‘non inbound marketing’ kind of topic in this blog.Early last month, … Read more
It sure did give me a big headache. At Znbound, as part of our inbound marketing services for clients, Facebook is one of the primary sources of lead generation, especially when it comes to the consumer space. Right now I am working on a very tight niche for one of our clients. Facebook was successful … Read more
From 2003 to 2010, Indian real estate boomed. Except a small blip in 2008 because of the Lehman crisis, residential real estate (especially) flourished. SOLD OUT. 100% return in a year. A quick buck. All became primary drivers to buy real estate. One could feel rich, just by buying a house. Real estate developers rode … Read more
Has it just been a fortnight? It already feels like forever, but then there are things in Inbound Marketing yet to be figured out. Being an Inbound Marketer is a constant learning process, on one side google keeps updating its algorithm on the other side every campaign’s outcome could have been better. You need to … Read more
Ready to jump in the well and die? Thousands of frogs are already dead. I am talking to that very young and zealous entrepreneur who was ready with his business plan and wanted to rock this world, but his dream is still a dream. Like every entrepreneur, you must have researched and made the product … Read more
Hasn’t SaaS flipped software completely? Ironically, it has also flipped (literally) the financial model of all SaaS based software product companies. So no more lumpsum upfront payments and predictable annual maintenance contracts, but a continuous monthly grind into the horizon. Supposedly, there is a pot of gold somewhere there. This complicated challenge has driven the … Read more
Would it not be wonderful to follow your web prospects in malls, gardens or in their homes? Yes, it isn’t possible. But, you can surely follow them on social media channels and most frequented websites. And this opportunity is a potent tool in an inbound marketer’s toolkit. Hello, Re-marketing!!! You probably guessed it right. The … Read more
Which Search Engine do you use? I know most of the answers will be Big G i.e Google. Did you ever think about other Search Engines? But, now its time to think beyond Google. According to Comscore Search Engine Market Share 2015 Report, Bing has hit 20 percent market share in the US – Yahoo … Read more
I was a little reluctant to write this post. But, given the all-pervasive season of the affable Elephant God (Ganesha), I could not stop myself. As a boy, I grew up fascinated by Indian mythology. I continue to be. Rajaji’s books – Ramayana and Mahabharata – are usually around. I must have read the Epics … Read more
In India, we walk bollywood. We talk bollywood. We breathe bollywood. Being a graphic designer, my mind is more aligned to visuals. And it keeps connecting real life situations with Bollywood scenes. My professional life is no exception to this. At Znbound, all the talks in office run around these heavy words: SEO, Alexa Rank, … Read more
