Gif Goof Gaffe

gifs goof

You wouldn’t believe how our first email marketing design change in years turned out! As a child who grew up in the age of Harry Potter, my fascination with magic was very real. When Hagrid gave Harry the handbound album of pictures from his childhood, I just couldn’t hold back my tears. The sheer beauty … Read more

Inbound Marketing – Marketing strategy for Manufacturing Units

inbound marketing for manufacturing units

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” —Guy Kawasaki, Chief Evangelist of Canva What’s the first instance of marketing? Peter F. Drucker, the father of modern marketing, believes that the point of marketing was to “know … Read more

How optimizing your Appexchange listing can boost revenue?

appexchange listing optimization

SaaS marketers have a tough job It’s no secret that having a powerful product is important. But positioning and marketing in the right place to the right audience is critical for SaaS marketers to win the game. Most of the SaaS marketers often tend to underestimate the real potential of the marketplaces like Salesforce Appexchange, … Read more

Choosing the right inbound marketing agency

choosing inbound marketing agency

Inbound Marketing has become an indispensable customer acquisition channel for all businesses. All forward-looking businesses have invested a considerable portion of their marketing budgets in inbound marketing. It’s a way of creating educational assets and marketing strategies to benefit the consumer and in turn getting business by proving your expertise to them. Businesses have generated … Read more

Two Things 2019

Inbound marketing 2019

Last new year’s eve, I had taken time off. It was fun. I will never forget. Standing soaked in the rain with family and rest of the humanity at Marina Bay Sands, Singapore. 2002 in Mumbai at Marine Drive was one other New Year welcome, I remember witnessing. Don’t you find all this too complicated? … Read more

A Tussle with Google Search Console

tussle with google search console

As I started my Monday morning, sipping on coffee, listening to this really cool playlist I made on Spotify while mulling over how to help push one of my keywords to a long eluding rank. A few ideas suddenly clicked, I finally had the changes that would finally help get that breakthrough. I implemented those … Read more