Team Znbound My 9-year-old daughter is head over heels for her Lego (Best Friends Forever Series). It was not a surprise when she suggested, ‘Papa, do you know there is a Legoland in Malaysia?’. If only I could explain what happened next. Saving you all the melodrama, I found myself planning a Singapore holiday on a Sunday. … Read more
Recently, Znbound had a chance to assist the 1st ever integration of HubSpot with Livserv (a chat service that provides an agent as well, mostly operating in India). Thanks to our customers, we keep getting challenges and we love them. This integration was for one of our most prestigious clients – International City, Sobha Ltd. … Read more
Recently, we partnered with Texo to host India’s First Inbound Marketers’ Meet – Talk Inbound. Here’s everything you need to know about it. What is Talk Inbound?Talk Inbound is a platform for marketing enthusiasts to discuss and comprehend Inbound Marketing. It is a small convocation of Inbound marketing enthusiasts across the board and is open … Read more
…In the short term. Inbound Marketing is a game of patience and persistence. It is unlike a traditional media splash, which at times, creates the delusion (sometimes successfully) that things are working out. Inbound marketing could show a spark in the short-term, but it takes at least 3 to 6 months to achieve predictable results. … Read more
Inbound marketing is quite overwhelming. My mentor had remarked. A month ago I joined Znbound with a feigned knowledge of Inbound Methodology. In my year long experience of handling marketing for Pixpa, Inbound marketing and inbound marketer weren’t a term I had put to use often. So naturally, I took the overpowering impact of it … Read more
“All right team. You have seen the team sheet. Now gather around” The Manager bellowed as he walked into the dressing room. The players who were getting ready for the game took their kits to the seats near where the manager was standing. They circled him and sat down. “This is it, boys. The Buyer’s … Read more
A month ago I had graduated from college and joined Znbound. As a novice, I didn’t know how an inbound marketer would enhance the traffic coming to his facebook page. Think of driving a car on a snow-capped road. That was my situation.I was facing a big challenge. I asked my mentor in the team. … Read more
How about a history lesson? Back in the day when the man was not a social animal but just an animal, he fought ruthlessly to gain a territorial advantage. The world grew around him, but the animal remained. The battlegrounds evolved from theaters of war to that of markets. His methods grew more sophisticated. Enter … Read more
I confront the Inbound Marketing paradox every week. Last week was no different. Being in a market that requires tremendous education means that Znbound has the added pressure to evangelize. And when the request is from customer teams, referrals, friends, ex-employers and HubSpot users; it isn’t easy to say ‘No’. (I have always pleaded with … Read more
I thought of starting a new (and innovative) e-commerce business which was motivated by my love towards plants. I spent a lot of time on research related to logistics and supply chain but didn’t focus at all towards the most important question. Who are my buyers? As my understanding evolved of the concept of buyer … Read more
