Team Znbound 
Did you know, 31% of the marketers are still struggling with the implementation of marketing automation (according to a study by HubSpot), but just mere implementation doesn’t guarantee success. In my brief experience as an Inbound Marketer, I have seen companies spending big bucks on marketing automation software but failed to achieve positive results. So … Read more
‘We will pay for performance only’, says a prospect over an intense 20 minute conference call. For me, this statement is fairly usual. I respond, ‘We are all for performance and ROI. Would you invest the first tranche without any expectations though? ‘Prospect quickly quips, ‘How is that performance?’I smile. Agreeing to send in a … Read more
Read this blog and find out the roadblocks that you will face in Facebook Lead Ads.
Okay, before heading to what I want to explore here, let me ask you a very simple question. Is #1 in Google part of your Inbound Marketing Strategy? No one would say “No” – If the answer was No, then your Inbound Marketing strategy needs to be revisited. Who wouldn’t want to rank first? Ranking … Read more
Inside Sales Box (an Znbound HubSpot Client) was covered by Forbes in October 2015 as one of the hottest cloud based startups, based on a detailed research done by Mattermark. While the Forbes article by Louis Columbus covered just 5 companies, the detailed report by Mattermark covered more than 30 companies with more insightful details … Read more
After an overwhelming response to my first blog, Inbound Marketing in Bollywood Style, I have it in Hollywood style. One of my greatest hobby is to connect random things and thoughts – taking things from one place and putting them into another. The other is sleeping. Being a graphic designer at Inbound Mantra, I am … Read more
Facebook is one of the primary sources of lead generation in all our inbound marketing campaigns, especially when it comes to the consumer space. And I have participated in all the Facebook lead generation campaigns, in some form or the other. At Znbound, we predominantly leverage Facebook News Feed Ads (Clicks to Website) for lead … Read more
‘Yaar kal 4 hi leads ayi ‘ (Hindi) It means, “Yesterday I got just 4 leads”. This is what I get to hear everyday. Because, I am a graphic designer for an inbound marketing firm. Campaigns are an integral part of our daily work. I don’t know much about campaigns as my contribution is limited … Read more
Insurance is for everyone, but people take it only when required. I heard this a lot from my dad who has been working in the insurance sector for well over 25 years now. Insurance is complex and only because of internet it has become easier for people to understand insurance policies and finalise one (mostly … Read more
I love typography and the communication through it – minimal, crisp and to the point. Since I joined Znbound, new words have been added to my lexicon. Everytime content team comes to me with a brief to design something, I ask them many questions to understand the brief, sometimes each and every word. In this … Read more
