Team Znbound 
Customer calls to discuss business issues are always exciting. There is always something to learn – a key insight or a “yet to be public” information. Last week, in one such call, I was making a case for email prospecting. The project sponsor remarked, “Isn’t that outbound?” All this while, I was straining my left … Read more
‘Ek India Happywala‘ is IPL 2016’s tagline. It stands for a Happy and positive India – a powerful thought, indeed. Kudos to the IPL 2016 managing team and the creative heads who came up with this. What about the marketers who will spend about ₹1200 crores over the next two months? Will they be truly … Read more
With Inbound Marketing results are rarely instantaneous. As Inbound Marketers, we always try to accomplish those tasks first which will yield instant results, like conversion optimization. No, I am not saying that clients get impatient. It is just about going for the low hanging fruits.Sometimes they work, sometimes they don’t. We attempted a similar thing … Read more
Inside Sales Box is an all-in-one Inside Sales Software for businesses to build, manage and accelerate their sales process. The product features are many, but they count these as primary – Cadence, Email, Dialer, Lead Management and Analytics.It is a subsidiary of Ameyo (Drishti-Soft) with offices in India and the United States. Inside Sales Box … Read more
You would have read in the newspapers that residential real estate in India is going through its toughest phase. Everyday when I read the news there is always an article associated with Real Estate. And most of the time it is bad – real estate fraud, delayed delivery of projects, soaring real estate prices, poor … Read more
It just can’t get any better. Zuckerberg himself (or someone very influential from Facebook, if there is any) has been reading my blogs. Possibly. Because in one of my previous blogs, I had enlisted roadblocks in executing Facebook lead ads for the purpose of lead generation. Of the roadblocks, one was a customizable CTA. He … Read more
Do you use Facebook ads? Are you facing difficulties in targeting your ideal buyer persona? Do you often get stuck? Is your targeting generating enough leads? Is your relevance score high? There are many more questions like these which I will answer through this blog and ultimately pull your facebook Ferrari out of the bog. … Read more
Leonardo won, finally.Since the very beginning, February was all about Oscars and Leonardo Di Caprio. Social media was flooded with memes and trolls of Leo. But, hey, I am an Inbound Marketer and I shouldn’t miss out on the opportunity of leveraging Academy Awards through inbound marketing campaigns. In November 2015, I had attempted to … Read more
SalesInsideInc is a proud HubSpot user since November 2010. Trusting HubSpot since the very beginning. Huh?They did a detailed analysis of the data provided by some of the known data vendors like – InsideView, Lead411, Data.com and ZoomInfo. The results from the analysis were surprising – Data Vendors were not even providing 1 contact/company on … Read more
If you go by LinkedIn, the number of inbound marketers in the world is at 593,000. If we further categorize the data by, Country Gender Age group we find some interesting things. And we put all that into one very easily consumable infographic. Would you like to check it out?If you are a regular on … Read more
