The Data Coverage Infographic

SalesInsideInc is a proud HubSpot user since November 2010. Trusting HubSpot since the very beginning. Huh?They did a detailed analysis of the data provided by some of the known data vendors like – InsideView, Lead411, and ZoomInfo.

The results from the analysis were surprising – Data Vendors were not even providing 1 contact/company on an average. Arvind, (Founder, SalesInside) decided to blog about it and came up with – Unarmed in the Marketing Battlefield.

We as inbound marketers wanted to present the tabular data in a more appealing and visual form. Hence, decided to do an infographic.

This infographic brings out the key message of data coverage, vividly.

Here are the highlights –

  • A Catchy Heading
  • Data Coverage shown in circles
  • 3 different representations of all the 3 data sets

The color palette for the infographic was created with colors taken from the SalesInside’s website. Contrast of colors has been created to maintain a strong visual appeal. All elements of the infographic were consciously composed for a balanced visual appearance.

The Data Coverage Infographic

This infographic has been repurposed for an entry into the HubSpot Impact Awards with due permission of SalesInside.

Team Znbound
Table of Contents

Leave a Comment