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How to take advantage of QR Code Marketing ?

“The buzz on QR Codes is nothing new when it comes to social media marketing services. The capability and potential of this fabulous concept is entering our everyday life thanks to QR Code Marketing” The realization came to me on one fine Friday evening when my younger cousin came back home with a T Shirt … Read more

5 Inbound Marketing Tools You Should Be Using

internet marketing tools

Inbound Marketing is budding. With the advancement of technology and media, inbound marketing is thriving. The businesses that once advertised via TV, Radio, offline banners, and newspapers have now switched to using online methods for gaining new customers. It has become one of the easiest ways to reach your buyer persona, and making them understand … Read more

24 Inbound Marketing Tools and counting

So you want to be a kick-ass Inbound Marketer. These inbound marketing tools (and a few thousand more) are all you’ll need. The correct implementation of inbound marketing is essential to reap its benefits. In this age of technology, your inbound marketing strategy is as good as the tools you use to implement. Inbound marketers … Read more

Inbound Marketing Methodology in GIFs

When I joined Znbound in March, it was emphasized that I get clear understanding of the business model. But, being a graphic designer it was a little difficult for me to properly understand the Inbound Marketing Methodology. I could theoretically understand Attract, Convert, Close and Delight, but there were still gaps in the understanding and … Read more

HubSpot CMS Templates : 5 Things You Need to Know

hubspot cms templates

The HubSpot Design Certification is coveted not just for the brand value but also for the sheer volume of knowledge it provides. Ranging from how to create a beautifully optimized website to placing custom modules from a designer visionary’s perspective, it dealt with it all. It sure seemed easy theoretically but once I got down … Read more

Attract Quality Students with a 5 Point Inbound Marketing Plan (Infographic)

Are you familiar with The FIVE Point Plan yet? Well, you would have been if you had read my latest eBook – How to Attract Quality Students? Writing the eBook was a part of my HubSpot Certification program, one of the important factors for Inbound Mantra (HubSpot Partner). At first I really faced difficulty writing … Read more

Why an Inbound Marketing Strategy For Higher Education?

why an inbound marketing strategy for higher education

Is marketing important for educational institutions? Do you think you’re using the right marketing strategy? Do only striving institutions do marketing? Whether it’s a new IIT or an IIM or Amity, a market where earlier the demand was too high as compared to supply has flipped 360 degrees, and now the supply (institutions) is higher … Read more

10x Organic Traffic in 15 Months

organic traffic in 15 months

As an Inbound Marketer, it’s always a joy to see organic growth in traffic. Not only does organic traffic bring predictability to a business, it justifies your tag as a true inbound marketer. While a lot of ink has been spilled on SEO growth stories, this one is different. Being an inbound marketing agency in … Read more

Using Colors in Visual Design

Using Colors In Visual Design for growth marketing

Colors play a major part in the correct reflection of your brand.Making sure that the colors in your digital interface are friendly for your users is a very important aspect for a well-executed visual design.Remember my article on Visual Content for Brands, I have moved onto colors this time. A color is a powerful tool … Read more