Team Znbound 
We can’t deny the fact that AI is changing the world and it is affecting the creative fields as well. The first impact of AI will be that more and more non-designers develop their creativity and social intelligence skills to bolster their employability. What exactly will designers do when AI becomes creative? We’re already seeing … Read more
The future belongs to interactive content – you can either see it as a prediction or a statement. But that doesn’t change the truth. Interactive content is growing. It holds staggering possibilities. And you can see it coming. Where it all started? Interactive content is dominating everything. It’s crawling into the online world and lives … Read more
As a HubSpot COS developer, it is my job to create many HubSpot web pages. This is generally easy for someone who eats code for breakfast. (Hope, none of my colleagues are reading this) But often there are issues face. Here, I will maintain a continuously updated list of issues faced while developing websites on … Read more
What percentage of your saas website design effort is devoted to the homepage? Just the homepage! Your answer sets the tone for this post. Your homepage is one of the most visited pages and certainly the most crucial element of a website for a SaaS company. It cannot be emphasized enough that if your website … Read more
Isn’t joining a new job one of the most overwhelming feelings in the world? Seeing as this is my first and a new job to boot it certainly is even more. In order to complete my Hubspot practicum I was told to come up with a topic. Management Consultancies has been a topic that is … Read more
When I joined Znbound, I was given a project on Higher Education industry wherein I had to do intensive research on the opportunities, challenges, growth and scope of that sector. I did my research, wrote blogs, created an ebook – How to Attract Quality Students and interviewed many industry experts to gain an insight of … Read more
When I woke up in the morning as a child, the first thing I always saw was my father reading a newspaper with a cup of coffee by his side. Sounds poetic but it has been a constant in my life and somehow, seeing this always makes my day. But kids across developed nations in … Read more
Wish I could do a Charles Dickens here. It would be a tough one to pull off, in this era of content overload. Through this post, I give a growth marketer’s perspective about what is reasonable to expect when undertaking inbound marketing. Your situation could be one of the following:- Planning to engage or would … Read more
Now I know why buyer personas are at the core of inbound marketing. Because it allows you to capture the person for whose pain you are working to alleviate (and making money in the process). Here I was fresh out of a premier B-school in my initial days with Inbound Mantra (green as I could … Read more
With the evolution of Internet and digital space, marketing has evolved a lot over the years. Consumers no longer depend on banners, TV commercials and telemarketing calls to learn about products of their interest. Web has empowered them with alternative methods for finding, buying and researching brands and products. This modern way of marketing focuses … Read more
