Using Colors in Visual Design

Colors play a major part in the correct reflection of your brand.Making sure that the colors in your digital interface are friendly for your users is a very important aspect for a well-executed visual design.Remember my article on Visual Content for Brands, I have moved onto colors this time.

A color is a powerful tool in visual design. It can be used to attract attention, organize content, emphasize elements, evoke emotions and help a design look aesthetically pleasing. But, what colors should be used? In order to choose the right color and the right color combination, it is important that the visual designer has a basic understanding of the colors system.

Let us learn about colors through a couple of games and an interactive RGB slider.

HueYellow All the Colors in Between: Energy, Power, Vigour, Leadership, Courage, Passion, Activity, Joy.: Optimism, Childish, Freshness, Law, Education, Arrogance.: Cheerful, Passion, Pleasure, Enthusiasm, Fascination, Creativity, Fun.Green: Security, Trust Worthy, Stability, Loyalty, Wisdom, Confidence, Trust, Friendliness, Preservation, Courage, Science.color together. is the primary value of a color and how the color red, green, blue, purple, etc. is perceived through the eye.Primary, Secondary, and Tertiary ColorsThe Meaning of ColorsOrange, on the other hand, are the three (green, purple, orange) colors that are formed by combining the primary colors. Though there are many tools in the market to help you out, one can’t do the best in creating compelling visuals or graphic designs without a little background knowledge. Let’s go back to high school art class to discuss the basics of colors.  are blue-green, yellow-green, yellow-orange, red-orange, red-purple and blue-purple. They are formed by mixing a primary color & a secondary : Wealth, Money, Calming, Trees, Ambition, Endurance, Healing, Calm, Generosity, Natural, Completion, and Protection.Colors play an important role in communicating the business’ proposition and personality. When this works well, the design is appealing and appropriate in tone with the audience. People attach to your brand according to their personal experiences they’ve had with your products and services. By selecting an appropriate color and/or color combination for your brand, you will take the first step in towards a favorable acceptance in the chosen industry.PinkFor example, green is made from mixing blue and yellow. are red, blue and yellow. These three colors are the most basic colors in the color wheel. They cannot be made from any other color but all other colors can be created using just these three basic colors. They are commonly used together to attract attention: Powerful, Mysterious, Elegance, Sophistication, Functionality.Red                       source : codepenBlackBlueRemember hearing about primary, secondary, and tertiary colors? Yes? Good!Every color has it’s own meaning in different cultures and places and with the change in meaning, the brand’s impact also changes for the target audience. Here’s a list of some common color interpretations :-Secondary colors: Romantic, Feminine, Love, Beauty.Primary colorsTertiary colors

Saturation of a color is the overall intensity or brightness of the color, any color that appears dull is referred to as desaturated. Value is the lightness or darkness of overall colors schemes. You can also add both white and black to a color to create a darker or a lighter tone. Tone and saturation essentially mean the same thing, but most people will use saturation if they’re talking about colors being created for digital images. Tone will be used more often for painting.

If you’ve ever played around with colors on any computer program, you’ve probably seen a module that listed RGB or CMYK colors with some numbers next to the letters.

Ever wondered what those letters mean?


CMYK stands for Cyan, Magenta, Yellow, Key (Black). Those also happen to be the colors listed on your ink cartridges for your printer.


RGB colors model, on the other hand, are designed for electronic displays, including computers.

RGB stands for Red, Green, Blue, and is based on the additive color model of light waves. This means, the more color you add, the closer you get towards white.

For computers, RGB is created using scales from 0 to 255. So, black would be R=0, G=0, and B=0. White would be R=255, G=255, and B=255.

Let us learn about colors through a  games

source : codepen

Loved the game? Do send me an email at with the screenshots of your creation.

Have some feedback? Let me know through comments.

Team Znbound
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