Team Znbound 
If you are building a SaaS company, I understand your predicament. US is your prime market, but competition is already entrenched. Your competition is grossly well-funded. But, you are boot-strapped or better, you raised an initial investment that will barely get your development team up. You are still pondering about marketing – more wondering than … Read more
This icon gets our heart beating! Instagram has been out there for some time now and we, at Inbound Mantra, just got started with it. Before I joined Inbound Mantra, I was surprised to see that we didn’t have any presence on Instagram – one of the fastest growing social media platforms. So I took … Read more
SSL was important before, in 2017 it’s essential. What is SSL?SSL Stands for “Secure Socket Layer”. It is the industry standard for web security technology and is accepted globally. As the name suggests, SSL establishes an encrypted link between the web server and the browser. It is the reason some site urls are prefixed by … Read more
Over the last decade, SaaS companies have leveraged the freemium model for converting customers. Freemium model is a combination of free and premium product features with the ability to upgrade to a paid subscription. This try before you buy strategy has given birth to some of the most successful SaaS companies – Slack, Mailchimp, Wistia … Read more
Encounter – It wasn’t actually an encounter. This happened a month ago while I was messaging a colleague on Slack at Znbound. Growthbot caught my attention. For those who haven’t used Slack, while sending direct messages you can see a list of all users within a team. What is Growthbot? – I asked myself.Is he … Read more
Bot is a piece of script written to automate tasks you would usually do on your own. Recently my colleague James, wrote a script for sending emails with a single click through Google sheets, I call it the James Bot. Facebook Messenger, Cortana by Microsoft, Siri from Apple and GrowthBot by Dharmesh Shah have made … Read more
Have you ever looked into the mirror and felt lost? Ever felt you are not being fair to your life? Thats exactly how I felt at a certain point in my life, just before going to college. That’s me, Manvi. A friend then told me to toss a coin and decide what I wanted to … Read more
What? Google is going outbound?You must be thinking I have gone nuts.But, I was also stunned when I saw some of their advertisements on outbound channels.How can an Internet Giant like Google go for outbound campaigns when they are the first men of Inbound.Jokes apart, let’s see how google has gone outbound. Television advertisements: Campaign … Read more
There is a difference between Knowledge and Understanding Knowledge typically means to know facts while Understanding is the application of Knowledge to the mastery of systems. In short, you can know a lot while understand very little. Google Analytics is one such tool, which can make even experienced analysts scratch their head at times. Given … Read more
This blog features a guest interview with Kartik Kakar.Kartik Kakar is a technology marketing professional with 10+ years of industry experience. He currently leads Marketing efforts at Ameyo, an all-in-one software-based communication solution that has earned several awards and accolades from industry experts worldwide including Gartner Inc. Ten years back, if someone said they wanted … Read more
