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SEO in SPA

Single Page Applications or SPAs have been the talk of the town in web development world. Even major tech giants like Google and Facebook have jumped in and open sourced their frameworks- Angular JS and React JS. And if you look at Github you see SPA frameworks are one of the most starred repos. React … Read more

Principles of Mobile Web Design

Nowadays, the majority of users visit online platforms by using mobile devices like tablets and smartphones. In case you missed it, we now live in a mobile-dominant world. Google reported that 52% of search traffic and almost half of shopping traffic comes from mobile devices and according to a survey conducted by Adobe reported that … Read more

How to increase HubSpot COS Page Speed

how to improve hubspot cos page speed

A recent client who was HubSpot hosted had an abysmal page speed and was, therefore, losing out on SEO. I optimized the website to increase its loading speed and also I did some optimization to increase page speed in HubSpot COS. So there are a few tips that I can offer to those wishing to … Read more

Five Punny Typography Rules

punny typography rules

As a Graphic Designer whose power of visualisation is fairly good, I positively cringe when I see typographical errors. What is “typography”, you ask? It is simply the art of applying graphic design principles to textual content. A lot of people may think that it’s not a big deal. But if you see this picture … Read more

5 Tips to Craft Engaging Content on Topics You Know Nothing About

craft engaging content on topics you know nothing about

In an ideal world, I would only be writing content regarding makeup and beauty but sadly that doesn’t always happen. Although it’s been only 2 months since I began working at Inbound Mantra I have written some highly technical pieces of content. These content pieces were about things I knew absolutely nothing about. The first … Read more

Can you call B2B Social Media Paid Campaigns with above average CTRs successful?

media marketing performance

As an inbound marketing agency, customer acquisition is what we stand for. In order to achieve that we use several channels, and social media is one of them. Have you run paid campaigns on social media before? Were they successful? Are you sure? We make an attempt to answer the above questions using data collected … Read more

Marketo highlights Marketing’s problems

Marketo faux pas compromises inbound marketing

Did you see what just happened to Marketo?I am still in disbelief.One of silicon valley’s top marketing automation software companies just allowed its domain to expire. Wow !!! It makes for some interesting social media gossip. I bet it was more than that. Did you see twitter? https://twitter.com/TravisPrebble/status/889842766758502402A number of reasons would be given, both … Read more

The Right Inbound Marketing Agency

Have you found the right inbound marketing agency for your business?In this post, I answer this question as a Founder / Owner of one. I highlight three reasons very different from a typical agency assessment process. And these go beyond your usual reasons – credentials, reference check, budget, quality of team and others.If you are … Read more

How UI & UX Affects Your Application Or Website User

UI and UX are essential particulars in boosting the website content. It is an integral part of creating the first impression on the user and by efforts making a customer out of the user. It builds the connection with the customers and intends to deliver information regarding your business services to the user. “To design … Read more