Team Znbound 
If you had a deficiency, what would you do? You are likely to go to a doctor and there is a good chance he would prescribe to you a list of medication that would serve to reduce that deficiency and make you healthy again. Similarly, startups are often sick. And more often than not, the … Read more
Pretty often you find people asking you: “What is inbound marketing? How does it differ from digital marketing? What are Inbound Marketing Tools? How are they different from digital marketing?” The scope of marketing has expanded so much in recent years that the very style and tactics of marketing have blended into undefined and new … Read more
“Fonts speak louder than words”. At least that’s what a designer believes. During a creative process at Znbound, we sit, discuss a concept and strive to communicate the same through visuals and typography. It is amazing how typography and visuals communicate so much about something. This is all because of the fonts you choose. Fonts … Read more
There are scores of tools for Email Marketing. But did it ever occur to you that newspaper could be one of them? Trust me, this killer tool is a big bet. To back this fact, let me tell you why the newspaper is a fruit full tool to generate leads. At Znbound, we use email … Read more
This presidential season is just so hard to ignore, isn’t it? Yes, I am talking about the US presidential campaigns and debates. Sometimes it overhwhelms, but as a good marketer I studied the marketing campaigns of Donald Trump carefully. After all, some of the world’s best marketers are involved in building strategies.What lessons can we … Read more
Inbound Marketing in India is in nascent stage.However, if you observe keenly, many Indian companies and political parties have started practicing it subconsciously! Don’t believe me? What do you think is one of the major reasons behind India’s Prime Minister – Narendra Modi’s victory in 2014 elections? If the question ‘What’ comes to your mind, … Read more
2016 had been great so far !When I graduated in May 2016 from IIT Roorkee, my average academic record and personal interest prompted me to pursue a career in marketing. But, I never thought I would become an inbound marketer at India’s largest provider of inbound marketing services – Inbound Mantra. It all started with … Read more
What is social media? Well! It’s a platform where people interact with each other. Now what is marketing?It’s a practice meant to attract people to your company or business. But hey! People don’t talk to companies or businesses. People like talking to other people. That’s where Inbound Marketing jumps in. It’s a no hidden fact … Read more
Whenever there’s a revolution, there’s misinformation. Even though the world of inbound has witnessed huge success over a period of time, there are still marketers out there who are endangered by myths and misconceptions when it comes to effectiveness of their inbound activities. It’s time that we debunk them! #1. “Landing page forms should always … Read more
It isn’t just another blog. While a lot has been written about best practices concerning Facebook ads, I would restrict to sharing my organic experince with the same. At Znbound, we use Facebook ads as one of our primary lead generation methods for our clients. Looking back at my record, I have generated 4178 leads. … Read more
