This presidential season is just so hard to ignore, isn't it?
Yes, I am talking about the US presidential campaigns and debates.
Sometimes it overhwhelms, but as a good marketer I studied the marketing campaigns of Donald Trump carefully.
After all, some of the world's best marketers are involved in building strategies.What lessons can we learn from them and Donald Trump himself?
Keep the Message SimpleBoth Barack Obama and Donald Trump chose a concept that will appeal to a very large audience and simplified it into a single memorabe idea.
Donald Trump kept his war cry simple - "Make America Great Again". A strong patriotic promise which also hinted at a number of threats to America's greatness.
Such a statement has a wide appeal and the single word "Again" eloquently captures and expresses a fear that greatness may have left the country behind.