Rajagopalan Chandrashekar 
If you struggled with the pronunciation, try [an-thruh-puh-mawr-fahyz-ing]. Put up the word into ‘google’ and you will know what it stands for, or much easier, just keep reading. “Anthropomorphize ~ When you talk about a thing or animal as if it were human, you’re anthropomorphizing it. e.g. The Easter Bunny is an anthropomorphized rabbit” (Source: … Read more
We won. We participated for the first time in the HubSpot Impact Awards and won. Rhishikesh, for ‘Best Graphic Design’ and Versha, earned an honorable mention for HubSpot Integration Innovation. Well done, Champs !!! Next target, is to win at one of the World’s largest inbound marketing conferences – INBOUND 16. HubSpot Impact Awards are … Read more
Would it not be wonderful if you could get on top of On Page SEO (most basic part of search engine optimisation) in just 60 seconds? I show you how. For most, On Page SEO is their first learning as bloggers, it wasnt any different for us. Despite being an easy process not many get … Read more
Have you migrated your website? And worried if SEO had a negative impact?I was worried. So, I wrote this post for folks like me.”The Only Thing that Is Constant Is Change.” And it is the same for domain names. Even though your current website is running smoothly, you may feel the need for a new … Read more
If James Bond ever played an inbound marketer, this could be a possible title for the film. For the moment, let us cut to the chase. “We are looking for lead generation,” say most of our leads when contacted. “Can inbound marketing help?” and they will continue. The real problem lies in customer acquisition and … Read more
Since September this year (2015), Znbound has seen increasing HubSpot enquiries from the Insurance sector – Life and General Insurance companies and also Insurance brokers. Interestingly, their challenges are not entirely around lead generation. For a change, these Insurance companies were gearing up to make their operations productive and efficient, to grow faster and compete … Read more
More than a thousand engineering institutions and about 200 B-Schools had to shut down their operations last year due to shortage of students. Many colleges across India lack the minimum number of students for functioning despite providing the best infrastructure and amenities. Even if they manage to somehow run the classes, on campus placements seem … Read more
What If you could double traffic to your website? What if you could triple it? Excited? You should be. Is there a digital marketer out there who does not wants traffic to his/her website? Show me one. There are some indispensable methods that we focus on to attract visitors to our website. Most of them … Read more
What is the most difficult part of Inbound Marketing? Ask any Inbound Marketeer this one question. And you will end up with different answers each time. Some will argue that it is the nurturing that is the most difficult part. Some will say it is the formation of the ideal Buyer Persona that is the … Read more
Do you face the ABC inbound marketing problem? Most of us do, including those who practice inbound for a living. And that includes me. Should I start with ‘A’, ‘B’ or ‘C’? A for Acceptance I would like to quote Yannick Bollore, the chairman and chief executive officer of the global communications group Havas, here. … Read more
