Rajagopalan Chandrashekar 
Chatspot is a revolutionary new chat platform that is revolutionizing the way people communicate online. It is a secure, private, and easy-to-use platform that allows users to communicate with each other in real-time. With Chatspot, users can create their own chat rooms, invite friends, and even share files. Chatspot is designed to be a safe … Read more
Keyword cannibalization is a funny term. But, it can literally spell death to an afflicted website. Keyword cannibalization is a SEO term used to describe the situation where multiple pages on a website are competing for the same keyword or phrase. This can lead to confusion for search engines, which can result in lower rankings … Read more
Don’t go wrong with subdomain SEO. Never. Znbound did and paid the price. In 2023, be very careful when considering subdomains for SEO best practices. It is best to never bring subdomains into the equation if SEO growth is your objective. Simple. Because if you do, you risk being cannibalized. In SEO best practices, the concept … Read more
Maybe, maybe not. I am afraid to be contradicting the reason for our genesis and eventual existence. Today, we live in a world where we do not hesitate to throw tech at each problem. Because the odds are in favor of tech. The COVID-19 pandemic has ensured that tech is looked up to as a … Read more
Are you into gardening? You know, it takes a lemon tree three years to bear fruit. Many mornings and weekends over many months, you nurture the soil and tend to the plant. For the many months of effort, you would at best see some green leaves and a slowly growing plant. Some days, you would … Read more
Inbound Marketing has become an indispensable customer acquisition channel for all businesses. All forward-looking businesses have invested a considerable portion of their marketing budgets in inbound marketing. It’s a way of creating educational assets and marketing strategies to benefit the consumer and in turn getting business by proving your expertise to them. Businesses have generated … Read more
It was 09.40 P.M. on a pleasant Saturday evening (April 2016) that I found myself walking up the entrance slope of the Taj Palace Hotel, New Delhi. I was excited, despite the hurried up dinner. For I was to meet someone leading HubSpot’s marketing initiatives in the Asia Pacific. As I made into the entrance … Read more
Last new year’s eve, I had taken time off. It was fun. I will never forget. Standing soaked in the rain with family and rest of the humanity at Marina Bay Sands, Singapore. 2002 in Mumbai at Marine Drive was one other New Year welcome, I remember witnessing. Don’t you find all this too complicated? … Read more
Znbound recently did a B2B Lead Generation LinkedIn Sponsored Update campaign for a client. In this post, I present the results of this campaign. You could use these to make decisions on LinkedIn Marketing budgets for your business or your clients. The client is the first product in your tech stack that’s designed for you … Read more
“A year spend in Artificial Intelligence is enough to make one believe in God” – Alan Perllis Isn’t the above quote wonderful? I love it. I am old. But when it comes to marketing, I am fairly young. Some of my senior industry colleagues tell me that marketing used to be ‘simple’. I sense they were … Read more
