Rajagopalan Chandrashekar 
Last Wednesday, I saw the movie Tanu weds Manu Returns. I am not much of a movie goer. Nevertheless, I did have some good reasons to go see the movie – rave reviews on trusted WhatsApp groups that I belong to, a movie plot revolving around small town India and wife was back from her … Read more
We get this question, quite a bit, from friends, prospects and even customers. The simple folks that we are, we usually answer in the affirmative with a polite ‘Yes’. I know what you are thinking. How can we answer a ‘No’? Well, well, well. The Znbound website, on its own, averages ONE marketing qualified lead … Read more
The short answer to the above question could be “Yes”. And why not? What other options do real estate developers really have? The markets might improve. Maybe. Who knows? Then what do we do in the current market? Inbound marketing real estate drives developers to align their marketing to the buyer’s interest. So, instead of … Read more
Last weekend, I saw Cinderella – the 2015 Walt Disney film. Have you seen it? It has received generally positive reviews from critics. While I went in to the theatre as the father of a 9 year old girl, the inbound marketer in me decided to make some notes. No no, I am not writing … Read more
Early this April, I got lucky. I was invited as a guest to cover the 46th iSPIRT Playbook Roundtable on content marketing. iSPIRT roundtables have achieved thought leadership status on all matters related to software product companies whether it is team building, capital raising or content marketing. This edition of the content marketing roundtable was … Read more
Selfless Inbound Marketing. I heard this term for the first time on a cold January winter evening in Delhi around New Years. It came from a dear friend, marketing thought leader and the CoFounder of MindTickle – Mr Mohit Garg. Mohit was visiting India and squeezed in some time to meet the Znbound team in … Read more
In the autumn on 2019, Znbound achieved the the HubSpot Platinum Agency Partner milestone. What a journey it has been? It has been a slog since early 2016. In March 2016, Inbound Mantra became a Gold HubSpot Partner. Exactly a year back, in 2019,Znbound turned silver. And this is what I had written. Silver Partner … Read more
Inbound marketing is a proven methodology for lead generation. If you’re into SaaS space, it’s best to focus on three main platforms of Organic search, Social media, email, and see over the time what works best for you. Inbound marketing for SaaS companies works well for many reasons. Firstly, it has a lower customer acquisition … Read more
If your business pursues Inbound Marketing as part of its marketing strategy, you are best placed to take advantage, this April Fools Day. Here are some ideas to add fun to your Inbound Marketing, this day. Inbound Marketing Tips for the April Fools Day # 1 Redirect your Website or Change the Homepage This is … Read more
Google, YouTube, Facebook, Twitter, Pinterest, LinkedIn are all Social Media Marketing platforms. And all of them may just be following some of these laws. I just connected to the latest pin-boarding platform – Pinterest. Following the excitement around this social media tool, I am happy to present my thoughts around Social Media Marketing platforms. Laws … Read more
