Rajagopalan Chandrashekar 
Did you build a product? Were you able to get business through referrals, friends and relatives? Do you have a Product Market Fit?Is this the correct way of figuring it out? I have seen products with the similar illusion of having built a minimum viable product, but not being able to compete in the market. … Read more
The term “Big Data” has seen 10 times increase in search queries in just the last 4 years. And today if your want your inbound marketing efforts to be fruitful, it’s better you get familiar with it soon. To be clear, by big data I do not mean the secondary data you collect from all … Read more
If you paid attention in Economics at school, this should be easy. Let me explain, nevertheless. Have you planned for lunch today? Assuming you intend to have lunch outside, you have many options. Order food using many of the food-tech apps. Go to a fine-dining restaurant or a cafe or the nearest fast-food joint. Or … Read more
If you’re a Google Analytics user, there must be some data that you are required to check out on a daily, weekly or monthly basis. However, not all data are that easily extracted from Google Analytics. You have to dig deeper, and after several clicks, you get the data of your relevance, which is really … Read more
No joke, we’ll predict your SEO traffic to the dot. There are many tools in the market right now that can tell your website’s traffic for the existing month. But, none of the tools tell you the most important thing that fuels your inbound strategy – future traffic. This is important, as it helps you … Read more
A recent Mint business column on customer journeys got me interestedArun Pereira, the affable professor at the Indian School of Business, was rightly making a case for businesses to focus on customer journeys than just transactions. The idea was to differentiate and sustain in a hyper-competitive environment. I am glad the Professor wrote on this … Read more
Pretty often you find people asking -“What is digital marketing? How does it differ from inbound marketing? (And if you happen to have misconceptions about inbound marketing, read “5 Inbound Marketing Myths Busted”)For some, the difference is obvious. However, there are many who do not know the difference Inbound & Digital Marketing. The scope of … Read more
What do you think about organic traffic? Yes, the same organic search traffic that you get via Google, Bing, Yahoo, DuckDuckGo, and the rest of the search engines. Good. Great. Awesome. Most superlative adjectives would be apt to describe organic traffic. Imagine you create a web page answering the most pressing questions that your users, … Read more
You think so? I suggest you think again !If you go to Google search engine and type ‘Internal Linking’, you will see many search results stating ‘Internal Linking best practices for SEO’ or ‘7 commandments of Internal Linking’ that boosts SEO’ and similar results that talk about the two. If you are an inbound marketer, … Read more
My Google Calendar has one daily entry for an hour (including Sundays) – “Always be hiring“. Finding inbound marketers isn’t straightforward. (And in India, forget it). To start, inbound marketers do not look like ‘inbound marketers’, in almost all cases. More on that in a later post. If you look at the US, UK and … Read more
