If you struggled with the pronunciation, try [an-thruh-puh-mawr-fahyz-ing].
Put up the word into 'google' and you will know what it stands for, or much easier, just keep reading.
"Anthropomorphize ~ When you talk about a thing or animal as if it were human, you're anthropomorphizing it. e.g. The Easter Bunny is an anthropomorphized rabbit" (Source: vocabulary.com)
So, what does this got to do with Znbound or inbound marketing? What do you think?
We were toying with this concept for a while, but decided to get going, given the website redesign, which happened recently.
One of the challenges of being "Znbound" is that we are not "Coca Cola" or "Pepsi" or "Apple". Are you thinking brands? No, I am not highlighting brand equity, but more importantly the following questions,
- Who we are?
- What do we do?
- What do we provide?
- What is our product?
- Are we a soft drink or a burger or the latest mobile phone?
So, what is Znbound?
An inbound marketing agency with a focus on sectors where buying is a process and often, a complex buying process. We work with businesses to solve their unique customer acquisition problems using a proven inbound marketing methodology. The inbound marketing idea is to find prospects who may be looking for your products, services and solutions.
Did you get it? Chances are that a few terms resonated with you and you may be excited to find out more.
The real question is, 'Did the response leave an impact?
'That is when Znbound turned to Anthropomorphization. The content marketing playbook series by the good folks at Contently germinated this anthropomorphization idea.
And here is what we came up with - An Explorer.
*You could close your eyes, to get a sense of what we are attempting*
Znbound(HubSpot Partner) is an explorer, who has set out in the search of the unknown, in the pursuit of new discoveries, and new domains. A 'marketing' explorer who is crossing oceans, rivers, forests, mountains in search of knowledge, ideas and new lands. That is Znbound. In this adventurous journey, Znbound will meet more travelers and do her best to solve their problems, by sharing her knowledge freely without any expectations. She will also learn from them, assimilate those learnings, chronicle them and keep moving forward.
Have you begun anthropomorphising?