Team Znbound 
Lead Generation for real estate in India is a big business problem. “Build and they will come”, the signature line of real estate, is becoming passe. Gather a bunch of real estate developers into a room or maybe the entire bunch across India in a hall and ask them this question, ” What keeps you … Read more
This article covers the basic and important steps one would need to execute in order to setup a Google Analytics account for a website. I understand before doing this, you have a live website already in place. We have a new website. Great. Now, What next? We want to see how many visitors are visiting … Read more
I am excited to share that Znbound was successful in closing couple of customers in the enterprise software products space, before the year closed. 2015 is looking the best ever since we started Znbound.Market is moving …On the demand side, we are seeing interest that is specifically saying “inbound marketing”. It is a sign that … Read more
If you are a brand new business and looking to expand your presence beyond the referrals from your friends, colleagues, family etc; your website’s Homepage is perhaps the place to start from. I am going to share few simple basics which will help your on Page SEO. In between, I am going to share few … Read more
It is highly unlikely that you have a World renowned Computer Science Professor talking about the World’s deadliest Terror Groups. But, when that unreal ambiguity presented itself, yours truly picked it up. Yes, it was a Talk organized by Aspen Institute India in New Delhi. The nature of the talk was unusual even by Aspen’s … Read more
Chances are that your business created a Facebook Page, a Twitter Handle and other Social Media accounts in its excited attempts to unleash social media marketing. The problem – no concrete social media marketing plan. And understandably, over a period of a few months, the social media presence of the business is one of neglect. … Read more
Festivals are about connecting with people, sharing traditions, and building memories. Can any other occasion get as Social? Then how can Social Media Marketing lag behind. Here are seven ways, Brands can leverage Social Media Marketing this festive season. Cheers to the festive time of the year! It’s end of October already, which means Diwali, … Read more
Facebook, LinkedIn, Twitter, Google Plus and hundred other social media tools, it sure does get overwhelming. Therefore, businesses require a comprehensive social media management tool that provides ONE single picture of a Company’s social media presence. Hootsuite is one such social media management tool. Pragmatic Learning has done many comparison posts and Hootsuite has emerged … Read more
Business blogs have been a dominant force of influence in the last couple of years with Customers moving on from editorials in local newspapers to blogs on the internet. Blogs, twitter and Facebook are some of the many social media outlets available for businesses at the moment. Most businesses now include blogs as a part … Read more
‘Are our marketing efforts inbound or outbound?’ – This may appear like a black-and-white classification for marketers, but the Aircel example suggests otherwise. At times, Outbound and Inbound Marketing exhibit similar characteristics. Read on! Outbound Marketing or Inbound Marketing? Can it be possible that a company’s outbound marketing displays characteristics of Inbound Marketing ? To … Read more
