Team Znbound 
Just a couple of weeks ago we were making lead and traffic demand generation projections for 2019 for one of our inbound marketing clients which is a SaaS company. While we were very excited for the optimistic goals we were setting up for ourselves next year, a critical question struck us. Can you guess what … Read more
Have you ever wondered ”Can we really easily complete the design part of a product or marketing collaterals without including the designers?” AI (artificial intelligence) has become an over-hyped buzzword across many industries. Artificial intelligence is something everyone has heard of. Software and apps that can learn and improve on their own continue to increase … Read more
With ever-increasing startups & businesses around the globe, the B2B market is in its prime time. What it also means for the companies is that the significant increase in their so-called “prospects” is just an increase of noise, supported by the fact that the conversion rate in the SaaS space is just at 12%As lead … Read more
Content Staging is a development environment that allows you to redesign or create staged pages, before publishing them to your production site. Content Staging is available in HubSpot accounts as a website add-on (Site Pages). For Content Staging, Navigate to Marketing > Website > Landing Pages or Website Pages. In the left side-bar, click the … Read more
Why Inbound Marketing? B2B Statistics ———— Lead Generation is the main struggle for any B2B Organisation. The primary goal of inbound marketing is to get more customers i.e., more leads. According to a study by HubSpot, only 17% of the marketers feel that outbound practices produce high quality leads for sales. Inbound Marketing combines your … Read more
Forms don’t have to suck. The User Experience of forms (or UX forms) is the process of enhancing the user’s satisfaction by improving the usability, accessibility, and efficiency of interactions with these forms. These days, forms are present on almost every website. We all have come across them, be it before purchasing items, signing up … Read more
Within HubSpot, we have come up with a great idea in which marketers can independently create web pages and landing pages without the help of the developers. This is in the form of drag and drop which can be called kitchen sink, as seen in the below image. HubSpot COS Design manager ( Beta Version … Read more
I try and avoid the amount of sugar I put in my body. But that doesn’t stop me from spending hours and hours just browsing the various dessert options I could get delivered at the most ungodly hours. Most times I save them in my cart and forget about them (takes everything I have). But … Read more
Any savvy inbound marketer knows that after putting all the hard work and sweat to get visitors to your landing page, the next big step is to get them to convert and become leads for your company. When they finally reach your landing page, the last thing you want to do is scare them away … Read more
People are full of creativity and the world is full of such creative people. With advancements in technology, the gap between a designer’s thought and his/her output has been considerably narrowed. This has led to an increase in the competition among designers which is healthy but has also resulted in design creations which might be … Read more
