Team Znbound 
SaaS marketers have a tough job It’s no secret that having a powerful product is important. But positioning and marketing in the right place to the right audience is critical for SaaS marketers to win the game. Most of the SaaS marketers often tend to underestimate the real potential of the marketplaces like Salesforce Appexchange, … Read more
It was a very warm 2013 summer. We had rebranded as Znbound. www.znbound.com was launched using a WordPress instance. We had (very) limited resources back then. In 2015, the website transitioned to a combination of WordPress and HubSpot. The main website pages were on WordPress and the rest – blogs, landing pages – were on … Read more
What is the first thing that comes to your mind when I say too many choices? Netflix? Target? Walmart? Ice cream flavors? (Apparently there’s sriracha ice cream now) While I’m sure this is going to be a long list, I’ll stick to the above for the sake of time. Having choices, especially plenty of them, … Read more
If only I could get a sidekick to help me out with website development. Someone like Jarvis for Iron Man. I am yet to get one, but the HubSpot COS development tool has been a great help. It goes beyond traditional CMS and provides the optimisation of social media, headers, blogs, and pagination through simple tags. The … Read more
This HubSpot CMS Development and website redesign project for Mindfields was submitted for HubSpot Impact awards in 2018. A team of 4 from Znbound was involved in delivering on this project for this RPA consulting company. What is Mindfields? Founded more than a decade ago, Mindfields is a Robot Process Automation and Artificial Intelligence advisory firm … Read more
Znbound is a proud HubSpot Partner. The Znbound team has has been exploring HubSpot tool quite a bit. We are yet to do more. During this journey, we have encountered various issues with HubSpot, some of them have been resolved and for others, we are yet to hear from HubSpot. Here, I am listing down … Read more
When I first heard of the term ‘Inbound Marketing’, I did not think much of it. I thought maybe it was just another marketing gimmick. Much later did I realize that my understanding of it was far from the truth. I then did some research to get acquainted with the concept of Inbound Marketing. I … Read more
Do you know? 61% of B2B marketers find generating high-quality leads as their biggest challenge. (B2B Technology Marketing Community) Whenever we (Marketing team) catch up for a meeting with the sales team, the sales team rise up their concern on Inaccurate data of leads coming into the funnel and the efforts wasted in following up … Read more
As I started my Monday morning, sipping on coffee, listening to this really cool playlist I made on Spotify while mulling over how to help push one of my keywords to a long eluding rank. A few ideas suddenly clicked, I finally had the changes that would finally help get that breakthrough. I implemented those … Read more
A video is one of the most powerful tools of visual communication. We’re watching it on our desktops, tablets, and phones. Video content is booming. Videos are widely used on the internet or specifically on websites to ensure the user can easily understand your product or business. It helps businesses communicate better with online audiences, … Read more
