How To Integrate Your Webflow Website With HubSpot CRM

HubSpot is a comprehensive CRM platform that offers tools for marketing, sales, content management, and customer service. Its strength lies in its ability to automate and optimize customer engagement, lead management, and analytics.

Webflow, on the other hand, is a powerful CMS that empowers users to design, build, and launch responsive websites visually. It’s known for its design flexibility, allowing for intricate designs without the need for extensive coding.

How to connect webflow with HubSpot ?

connect webflow with hubspot
  • Navigate to the left sidebar of Webflow.
  • Click on “Apps” (E).
  • Use the search function to find HubSpot.
  • Install the HubSpot app.
  • During installation, select the desired workspace.
    • This allows you to connect different HubSpot accounts to specific workspaces.
  • Complete the setup process.
  • Authorize the HubSpot app
  • Typically, this involves an additional authorization step by checking a confirmation box.
integrating hubspot with webflow

After installing, go to “Apps” and select “HubSpot” to open it. Once opened, you can access its features.

Integrating HubSpot with Webflow combines the strengths of both platforms. This integration ensures smooth data flow between your website and CRM, capturing every visitor interaction for effective use.

This integration enables:

  1. Connecting Your Webflow Forms to HubSpot
  2. Incorporating HubSpot Assets into Your Webflow Site
  3. Integrating HubSpot Chatbots
  4. Enabling Site Tracking
hubspot app dashboard

1. Embedding HubSpot Forms into Webflow

Embedding HubSpot forms into your Webflow site is straightforward. HubSpot provides an embed code for each form, which you can easily insert into your Webflow site.

There are a couple of ways to integrate HubSpot forms into Webflow. One of the simplest methods is to use an existing form from your HubSpot account. These forms are automatically populated from your HubSpot account. 

embedding hubspot forms into webflow

Once you add a form, you have a few customization options:

1. Styleable HubSpot Forms:

  •  These forms allow you to toggle off HubSpot styles in your form settings, rendering the form as HTML. 
  •  You can access and manipulate the form using CSS within Webflow, providing extensive styling options.

2. Non-Customizable Forms:

  • These forms are embedded as iframes and render differently.
  • If you need to execute any JavaScript or CSS on the form, this method is not suitable since you won’t be able to access the iframe.

Choosing the right method depends on your existing style and design requirements. Styleable forms offer more flexibility within Webflow, making them a practical choice for detailed customization.

If you have an existing form in Webflow or if you only need a few fields from the HubSpot form, you can use another option: Map Webflow form to a HubSpot form

To do this:

1. Create a basic form in Webflow and place it on your page.

2. Map this Webflow form to a HubSpot form, selecting only the necessary fields from HubSpot.

This allows you to customize your Webflow form while still integrating it with HubSpot’s functionality.

2. Adding HubSpot assets to Webflow site

One convenient feature is the ability to import assets from HubSpot directly into your project. This includes all your HubSpot assets, consolidating them in one location within your project. Any changes made to these assets in HubSpot will automatically be reflected in your project.

HubSpot provides a variety of assets, including images and documents, that can enhance your website. With Webflow Apps, you can easily add these assets to your Webflow site, improving its visual appeal and offering valuable resources to your visitors.

Additionally, integrating Canva with HubSpot makes this feature even more powerful. It is particularly helpful for managing large amounts of content, as it simplifies accessing and utilizing assets across different platforms.

hubspot assets to webflow site

3. Leveraging HubSpot’s Traffic Analytics with Webflow

HubSpot’s Traffic Analytics tool provides valuable insights into your website’s performance. By integrating it with Webflow, you gain access to metrics like traffic sources, device types, and visitor behavior. This data is instrumental in shaping your web design and marketing strategies to better meet your audience’s needs.

With the integration, you can easily add your HubSpot tracking code to your entire site with just a click of a button, simplifying the process of monitoring and analyzing your website’s performance.

leveraging hubspot traffic analytics with webflow

4. Enhancing User Engagement with Chatbots

You can enhance visitor engagement and provide real-time support on your Webflow site by integrating HubSpot’s chatbot functionality. Whether you’re qualifying leads, scheduling meetings, or offering customer support, chatbots add a dynamic and interactive element to your website.

hubspot chatbot

With Webflow Apps, seamlessly integrate HubSpot chatbots into your site to deliver personalized customer experiences and capture leads directly through chat interactions.

To get started, simply grab the required code and embed it into your Webflow site. This process is quick and easy, allowing you to enhance your website’s functionality and engage with visitors effectively.

enhancing user engagement with chatbots


In conclusion, integrating HubSpot with Webflow has been made incredibly simple with the introduction of Webflow Apps. With just a few clicks, you can effortlessly link HubSpot to your Webflow site, opening up a lot of opportunities for lead management, design customization, and beyond. Whether you’re looking to integrate HubSpot forms, incorporate HubSpot assets, or enable site tracking, Webflow Apps provides a comprehensive solution. Embrace this powerful integration and elevate your website’s capabilities with the combined strengths of HubSpot and Webflow.

Mohammed Farooq
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