“Inbound Marketing” was conceptualised in 2005 by HubSpot’s CEO, Brian Halligan. It took a while before it became the catchword of the Marketing realm. Inbound marketing incorporates the increasing use of the internet in existing marketing strategies to increase ROI and Grow Predictably.
The vision to transform India into a digitally empowered society and knowledge economy through the Digital India initiative has transpired the growth of Inbound Marketing in India over the last decade. As businesses across all sectors look for an alternative for Outbound Marketing, inbound marketing emerges unrivalled on top.
Inbound Marketing has bolstered Indian businesses expand their presence into the Global Markets. Saas businesses in India have embraced the holistic and comprehensive concept with open arms and grown exponentially with IT companies and companies from all sectors of the Indian economy, also accepting its efficacy.
In today's digital age, inbound marketing has become increasingly important for businesses in India, as it allows them to reach and connect with their target audience in a more personalized and effective way.
It's important to look at the growing number of internet users to understand the importance of inbound marketing in India . According to a report by the Internet and Mobile Association of India (IAMAI), there were 622 million internet users in India in 2020, and this number is projected to grow to over 900 million by 2025. This means that more and more people in India are spending time online, making it essential for businesses to have a strong online presence to reach their target audience.
Inbound marketing allows Indian businesses to reach their target audience in a more cost-effective way. Traditional outbound marketing methods, such as television and print advertising, can be expensive and may not reach the desired audience. In contrast, inbound marketing relies on creating valuable content and utilizing digital channels, such as search engines, social media, and email, to attract potential customers to the business allowing them to tailor their marketing efforts and improve their overall strategy.
The growth of Inbound Marketing agencies in India has been phenomenal with over 100+ agencies offering their services in this space. Most are registered with HubSpot as their Partners, but several operate separately in a fight to establish their Niche in the market.
HubSpot’s contribution to the growth of inbound marketing agencies in India has been tremendous. On-boarding qualified agencies as HubSpot partners, they led the charge on all fronts to promote the ever-evolving concept and help businesses, as well as their partners, grow better.
With over 20,000+ registered agencies globally, HubSpot has ensured a competitive environment to push its partners to aim for, well, the Stars. The fight for the top is never-ending. Inbound Mantra, Webdew, Transfunnel, and Blueoshan are few of the top agencies in the space of Inbound Marketing in India.
ROI drives us. We will not rest till we demonstrate return on investment. That is why we have a performance model with our clients.
Digital changes everyday. Successful marketing campaigns are a result of numerous iterations executed quickly with a proven process. We confront this challenge, everyday.
‘Honesty is the best policy’ goes a saying. Please feel free to talk to any of our clients to understand what that really means.
Collaborating with other council members to provide valuable feedback on tools, updates and partner program thereby helping HubSpot to scale the power of their platform.
Acting as your extended digital marketing team to provide customized strategy and execution of Inbound Marketing Services enabling lead generation and predictable revenue growth.
Access a team of HubSpot experts who have spent thousands of hours implementing, managing and integrating HubSpot successfully.
Learn the Inbound Methodology and HubSpot platform best practices through trainings and workshops from an accredited HubSpot Partner.
Znbound is an award-winning full-service Growth Marketing Agency in India with a strong focus on ROI. Znbound will not engage if it cannot see a path to ROI. It is a must.
Our team of Inbound Marketing Experts in India have consistently delivered results for businesses across sectors – SaaS (mostly), Business Services, Real Estate, Education – working closely with leading brands both in India and US. We eat our own Dog Food, using the same inbound marketing practices to acquire clients and grow.
We are a proud HubSpot Partner leading their sales effort in India and US, since 2014.
HubSpot is the world’s largest Inbound Marketing Software platform that helps companies attract visitors, convert leads, and close customers. Inbound marketers love it. It is their favored tool for executing inbound marketing and marketing automation campaigns.
HubSpot can help your business grow faster. The agenda involves breaking down the business plan into simpler inbound elements - grow traffic, increase conversion and close faster. Similar deliver top-notch marketing integrated with sales, leading to success.
HubSpot partners with a growth mindset would find it tough to maintain status. Top HubSpot partner agencies build and maintain cool processes that will stand the test of time. These partners proactively plan for contingencies because eventually unplanned and unpredictable circumstances do arise.
Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
Time-saving sales software that helps you get deeper insights into prospects, automate the tasks you hate, and close more deals faster.
Customer service software to help you connect with customers, exceed expectations, and turn them into promoters that grow your business.
The future of inbound marketing in India is expected to be characterized by a continued focus on creating personalized and relevant content, utilizing digital channels, and leveraging data and technology to improve the customer experience. Here are a few key trends that are likely to shape the future of inbound marketing in India:
AI and ML technologies will become increasingly important in inbound marketing, as they can be used to analyze customer data and create personalized and relevant content and experiences. Indian businesses will likely see the benefits of these technologies to make the inbound marketing more effective and efficient.
With the rise of platforms like YouTube, TikTok and Instagram, video content has become increasingly popular among Indian consumers. Businesses will likely continue to invest in video content, such as product demos, explainer videos, and customer testimonials, to connect with their target audience and increase brand awareness.
With more and more Indian consumers accessing the internet via their mobile devices, it's important for businesses to optimize their content and website for mobile to ensure that it's easily accessible and user-friendly for their target audience.
Personalization is becoming more important for Indian businesses as they seek to create a better customer experience. Businesses will likely continue to use data and technology to personalize their marketing efforts, such as targeted email campaigns, personalized product recommendations, and personalized web pages.
Interactive content such as quizzes, polls, and interactive infographics is becoming more popular among Indian consumers. Businesses will likely continue to use interactive content to engage their target audience and generate leads.
Businesses that keep these trends in mind and take advantage of them will be well-positioned to succeed in the inbound marketing landscape of India.