Inbound Marketing in India

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Overview of the Inbound Marketing scenario in India

The inception

“Inbound Marketing” was conceptualised in 2005 by HubSpot’s CEO, Brian Halligan. It took a while before it became the catchword of the Marketing realm. Inbound marketing incorporates the increasing use of the internet in existing marketing strategies to increase ROI and Grow Predictably.

The Digital India

The vision to transform India into a digitally empowered society and knowledge economy through the Digital India initiative has transpired the growth of Inbound Marketing in India over the last decade. As businesses across all sectors look for an alternative for Outbound Marketing, inbound marketing emerges unrivalled on top.

Saas | IT | Others

Inbound Marketing has bolstered Indian businesses expand their presence into the Global Markets. Saas businesses in India have embraced the holistic and comprehensive concept with open arms and grown exponentially with IT companies and companies from all sectors of the Indian economy, also accepting its efficacy.

Your Inbound Marketing Partner

Strategic | Creative | Analytical | Friend

Znbound’s role in the rise of Inbound Marketing in India
  • Inbound Mantra has been Inbound Since 2011 and have executed over 800 Inbound Marketing Campaign for 40+ brands with a combine revenue impact created of over a $150 million.
  • We are a Platinum HubSpot Partner leading their sales efforts in India and US since 2014.
  • We have assisted Indian businesses across sectors – SaaS (mostly), Business Services, Real Estate, and Education, Grow better and expand their presence globally
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Inbound Marketing Partner

Inbound Marketing Agencies in India

Agencies in India

The growth of Inbound Marketing agencies in India has been phenomenal with over 100+ agencies offering their services in this space. Most are registered with HubSpot as their Partners, but several operate separately in a fight to establish their Niche in the market.

HubSpot Partners in India

HubSpot’s contribution to the growth of inbound marketing agencies in India has been tremendous. On-boarding qualified agencies as HubSpot partners, they led the charge on all fronts to promote the ever-evolving concept and help businesses, as well as their partners, grow better.

Highly Competitive space

With over 20,000+ registered agencies globally, HubSpot has ensured a competitive environment to push its partners to aim for, well, the Stars. The fight for the top is never-ending. Inbound Mantra, Webdew, Transfunnel, and Blueoshan are few of the top agencies in the space of Inbound Marketing in India.

Why us?



ROI drives us. We will not rest till we demonstrate return on investment. That is why we have a performance model with our clients.



Digital changes everyday. Successful marketing campaigns are a result of numerous iterations executed quickly with a proven process. We confront this challenge, everyday.



‘Honesty is the best policy’ goes a saying. Please feel free to talk to any of our clients to understand what that really means.

Clients grow 50% Y-O-Y*

* average across traffic, leads and revenue.

Award winning HubSpot Agency

Best Graphic Design
Best Graphic Design
HubSpot Integration Innovation
HubSpot Integration Innovation
Hubspot Grow Better Marketing
Hubspot Grow Better: Marketing

Partner Advisory Council

Collaborating with other council members to provide valuable feedback on tools, updates and partner program thereby helping HubSpot to scale the power of their platform.

Delivering Predictable Revenue

Acting as your extended digital marketing team to provide customized strategy and execution of Inbound Marketing Services enabling lead generation and predictable revenue growth.

25+ HubSpot Implementations

Access a team of HubSpot experts who have spent thousands of hours implementing, managing and integrating HubSpot successfully.

HubSpot Certified Trainer

Learn the Inbound Methodology and HubSpot platform best practices through trainings and workshops from an accredited HubSpot Partner.

Milind Katti

Honest Inbound Agency

I strongly recommend Znbound if you are looking to get started with Inbound Marketing. You just need to tell them your growth goals and they will not rest till they find a way to achieve it. Znbound has supported DemandFarm for the last two years in creating a predictable revenue pipeline. We know exactly our ‘new’ expected MRR for the next month. Great Team

Milind Katti
DemandFarm, COO
Milind Katti

Fantastic Service and Delivery

Znbound have helped us to lift our web page to an entire new level. The design was top notch, they listen to all feedback and come up with solutions, they are fast and they deliver. Best part - They do more than expected. I strongly recommend Znbound and feel welcome to contact me if you have any questions. Dear Znbound Team - Thank you! Really appreciate your efforts. All the best

Daniel Nilsson
Appland Inc., ex - CCO

Looking for an Growth Agency?

If you are, then we are looking for you.

Znbound is an award-winning full-service Inbound Marketing Agency with a strong focus on ROI. Znbound will not engage if it cannot see a path to ROI. It is a must.

Our team of Inbound Marketing Experts have consistently delivered results for businesses across sectors – SaaS (mostly), Business Services, Real Estate, Education – working closely with leading brands both in India and US. We eat our own Dog Food, using the same inbound marketing practices to acquire clients and grow.

HubSpot Partner

Onwards to Diamond

We are a proud HubSpot Partner leading their sales effort in India and US, since 2014.

HubSpot is the world’s largest Inbound Marketing Software platform that helps companies attract visitors, convert leads, and close customers. Inbound marketers love it. It is their favored tool for executing inbound marketing and marketing automation campaigns.

Why choose a HubSpot Partner?

With over 20,000 agencies it is a tough choice

Growth Partner

HubSpot can help your business grow faster. The agenda involves breaking down the business plan into simpler inbound elements - grow traffic, increase conversion and close faster. Similar deliver top-notch marketing integrated with sales, leading to success.


HubSpot partners with a growth mindset would find it tough to maintain status. Top HubSpot partner agencies build and maintain cool processes that will stand the test of time. These partners proactively plan for contingencies because eventually unplanned and unpredictable circumstances do arise.


World’s most loved marketing software

g2 crowd reviews on hubspot software

G2 Crowd | HubSpot Reviews

★★★★★ 4.6/5
5,997 reviews
capterra reviews on hubspot software

capterra | HubSpot Reviews

★★★★★ 4.5/5
‎4,091 reviews

Marketing Hub

Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.

Sales Hub

Time-saving sales software that helps you get deeper insights into prospects, automate the tasks you hate, and close more deals faster.

Service Hub

Customer service software to help you connect with customers, exceed expectations, and turn them into promoters that grow your business.

How is inbound marketing done?

Unlike traditional marketing methods wherein you force your products and advertisements on the poor consumers, Inbound is more targeted in its approach.

It focuses on attracting and nurturing highly qualified customers that are searching for a product like yours. The better way to explain this is using the analogy of the magnet and the megaphone. Inbound marketing is more like a magnet which only attracts the elements relevant to it. This behavior is unlike the microphone which is used to shout at a group irrespective of their interest in the announcement. Inbound marketing focuses all its efforts towards


The persona is experiencing the symptoms of a problem but is unable to pinpoint or give a name to the problem. Content on this stage should help the user in identifying his problem. For example, if your persona is a sales head who’s unable to reach his sales target, your content in this stage should help him identify his problem.


In this stage the persona has identified his problem and is searching for potential solutions. Content on this stage should help the buyer in researching for potential solutions. For example, if sales head has identified the problem as lack of information about the leads your content should be on potential solutions.


In this stage your persona has identified the solution he will take to solve his problem. This is the stage where you’ll introduce your product. Content on this stage should focus on how your product can help the buyer.