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Inbound Marketing

Associate – Marketing Operations

Role: REMOTE and FULL TIME | Joining: Immediate

Desired Candidate

You have atleast 1 year of full-time work experience in addition to internships, if any. This is a must.

You are a graduate preferably with an international education background. You understand business. You love digital. You are always on the lookout for the next technology to improve your life.

You are enthusiastic about serving the world. You have demonstrated ability to work with teams across geographies such as US, Canada, Europe and India.

1+ year of experience in digital marketing operations covering SEO, Adwords, paid social media campaigns, email marketing, and website operations.
Agency experience is preferred. If you have worked with clients in North America and Europe, even better.
Proven record of personal success

JOB DESCRIPTION

This is a CORE role at Znbound. You will have the following opportunity:-

Learn and execute growth marketing strategies across SEO, social media and email marketing.
Follow existing processes in detail while executing strategies.
Propose improvements to above processes.
Analyse all strategies and recommend improvements.
Become an expert in software such as HubSpot, Google Analytics (including GA4), Google Data Studio, Webflow, WordPress, and a number of SEO tools.
To work independently on existing clients
Learn and undertake online and mobile marketing including blogging, social media and web analytics.
Learn and lead, content marketing efforts for clients
Blog on Znbound website
Team Building

WHY YOU SHOULD CONSIDER ZNBOUND?

Znbound is a leading growth agency based in Gurgaon, Delhi NCR (India). With clients in India and the US, Znbound has delivered a credible body of work for high-growth SaaS companies that have North America as their priority market. Please expect tremendous freedom to grow and learn in this role. The freedom will also come with commensurate responsibilities.

HOW TO APPLY?

Kindly send us a link of your “Public LinkedIn Profile” to raj@znbound.com along with your updated Resume. A short paragraph on why you are a right fit for this role would be wonderful. Please email with the Subject Line – ‘Applying for Associate – Marketing Operations | {Your Name }’.

Web Analytics Specialist

Role: REMOTE and FULL TIME

THE ROLE OF ANALYTICS IN INBOUND MARKETING

In short, analytics can make or break inbound marketing.

Analytics plays a critical role in guiding inbound marketing consultants towards delivering success for their clients. If things are not working well, analytics can find the solution. If things are working just OK, analytics can fire things up. Analytics can create the much needed impact to help Znbound clients grow. It is like being the centre forward in a football team.

The web analytics specialist will work closely with fellow inbound marketing consulants to deliver on overall traffic goals, qualified lead numbers and campaign goals. This will require work across many functions of web analytics like set-up, monitoring, reporting, experimentation and continuous improvement including automation. It will also entail revisiting criteria to qualify traffic in terms of business and also hygiene factors such as bot activity, bounce rates and inaccurate tracking.

DESIRED CANDIDATE

Bachelor’s degree in Computer Science or equivalent experience
3 years of web analytics and reporting experience
Should know Google Analytics inside out. Knowledge of Adobe analytics, Heap, Piwik would be good too
Data visualisation expert with proven body of work in Tableau / Google Data Studio
Strong communication and presentation skills. Ability to say more with data. Ability to clearly communicate ideas and results to common people
Strong analytic and technical thought process with the zeal to identify new analysis areas and opportunities for improvement
Strong Data analysis skills with ability to work on large data sets, identify data anomalies, interpret findings, identify trends and generate insights
Strong knowledge of current best practices and is always on the cutting-edge of all things analytics
Familiarity with web development technologies to collect data points e.g. Data Layer
AB tests and multivariate tests
SEO and corresponding analytics
James Bond of spreadsheets. Plus good SQL skills
In depth working experience with Google Tag Manager

JOB DESCRIPTION

This is a CORE role at Znbound. You will have the following opportunity:-

Implement and update code for collecting and reporting on web activity
Analyze inbound marketing campaigns, give feedback to client delivery teams and follow through on their implementation
Analyze user behavior – patterns, trends and predict, the impact of changes
Identify content opportunities to drive traffic and leads
Quickly respond to ad-hoc analytic requests. Design and maintain adhoc report and analyses
Develop web analytics dashboards
Analyze data from distributed sources and prepare insightful reports based on the findings
Provide training to inbound marketing colleagues
Recommend new tools and drive agile projects to implement them
Drive thought-leadership on web analytics to position Znbound as a leading analytics focused inbound marketing agency. Be the subject matter expert for internal teams and the community
Recruit new budding analytics talent and coach them
Lead SEO analytics and drive 100% automation for it
Design, develop and execute multi-variate tests
Team up with HubSpot teams to create new analytics dashboard

WHY YOU SHOULD CONSIDER ZNBOUND?

Znbound is a leader in Inbound Marketing based in Gurgaon, Delhi NCR (India). With clients in India and the US, Znbound is demonstrating leadership in this high-growth emerging area. If you are keen to get an early start in an emerging field, this opportunity is for you. A 3 to 5 year experience in this field, will put you at par with a (conventional) business and marketing professional with 10 years experience. Actually, senior marketing professionals (the incumbents) stand little chance, if they do not change. And that is the opportunity for you. Because, you don’t have to change. You were born (well almost) in a digital environment.

HOW TO APPLY?

Associate – Inbound Marketing

Role: REMOTE and FULL TIME

DESIRED CANDIDATE

You have atleast 1 year of work experience in addition to internships, if any. This is a must.

You are an Engineer, a BBA, MBA or a mass communication graduate preferably with an international education background. You understand business. You love digital. You are always on the lookout for the next technology to improve your life.

You are enthusiastic about serving the world. You have demonstrated ability to work with teams across geographies such as US, Canada, Europe and India.

You are excited about making a career at the intersections of business strategy, management consulting and digital marketing. And that is Inbound Marketing. You also have a corresponding aptitude for it.

1+ year of experience in digital marketing / strategy /
Agency experience is preferred. If you have worked with clients in North America and Europe, even better.
Proven record of personal success

JOB DESCRIPTION

This is a CORE role at Znbound. You will have the following opportunity:-

Plan, Develop and Implement digital marketing strategies for Clients that are based in North America, Europe and Asia.
To work independently on existing clients
Learn and undertake online and mobile marketing including blogging, social media and web analytics.
Learn and lead, content marketing efforts for clients
Blog on Znbound website
Business Development
Attend Conferences
Team Building

WHY YOU SHOULD CONSIDER ZNBOUND?

HOW TO APPLY?

‍

Associate Director Client Services – Inbound Marketing

Role: REMOTE and FULL TIME |Joining: Immediate to 3 Months

OVERVIEW

Thank you for taking interest. If you are reading this, we understand and welcome your interest in Inbound Marketing. But this role is seeking someone who has taken birth just to do ‘Inbound Marketing’ just the way Pele was born to play Football.

Please read the entire page carefully. Each and every word has been thought through and written.

Only those who follow the Interview process carefully will be considered.

ROLE

This is a career role, not a job. This role is a great opportunity to play a leadership role at Znbound. As the top HubSpot Partner in India, Znbound is leading the inbound marketing market. This role is an opportunity to further this commitment. It is about becoming one of India’s top inbound marketers.

This role is also being looked at, as a first step towards heading Znbound and becoming the No.1 team member here. It will also decide Znbound’s future. Are you excited by this challenge?

Autonomy is a key feature of this role, where you will have complete freedom in driving Znbound in pursuing all client goals. Plus the added latitude of building teams as the role deem fits.

RESPONSIBILITIES

Client Delivery
Serve as Client’s Single Point of Contact for all project delivery
Take ownership and complete responsibility of Client Success
Understand the client’s business, industry, revenue model, customer and buyer personas
Develop and execute the inbound marketing strategy to deliver revenue goals
Lead the Client, and Say ‘NO’ when it is needed. Be the brand guardian and fully understand the creative work, critique and challenge.
Challenge and inspire the client and build Znbound’s position as a partner by acting as friend-in-need
Drive account profitability
Lead weekly client calls
Ensure regular updates to Clients
Ensure scope is delivered 100%

Manage and Build Teams
Demand and support high quality timely output from client teams
Lead the client team towards delivering compelling and inspiring marketing solutions
Demonstrate team activity to ensure appropriate activity is developed and implemented such that it achieves its objectives.
Brainstorm strategic, creative direction of accounts
Train new team members
Manage the growth of the inbound marketing delivery by creating a replicable pod model
Enthuse digital and inbound marketing into the agency through strategy, team and systems
Work closely with senior Directors to drive team productivity
Participate in HubSpot events – Partner Meets and Inbound
Represent Znbound at conferences and industry meet-ups
Recommend investments to drive learning, productivity and enthusiasm

DESIRED CANDIDATE

You take leadership.
You solve problems.
You GSD (get shit done).
You are honest and authentic.
You will obsess about this role 24×7.
You are unreasonable with timelines.
You are already a success at the intersection of business, marketing and customer acquisition. You are hungry about exploring an opportunity to build on this success, via a leadership role.
You have a track record to validate your interest in this role.
You stand for ROI and can prove your stand.
You are able to prioritise activities that have a link to revenue.
You use digital for business productivity.
You know and use digital tools that only early adopters would.
You write for fun and fame.
You like to learn new things.
Understands what is expected in this role and reflects that understanding in the Cover Letter.

DESIRED KNOWLEDGE AND SKILLS

Ability to understand key consumer insights and drive the most appropriate marketing solutions for our clients.
Knowledge of all the digital channels – UI, UX, Website Design, SEO, Social Media, Web Analytics, Paid Campaigns.
Inner workings of ad tools across Facebook, Adwords, Bing, Instagram, Twitter, LinkedIn, Pinterest.
Influencer Marketing.
Leading SEO and content digital practitioner, up to date with latest developments and Google Algorithm changes.
Should be creative but take a data driven performance based approach.
Copy writing.
Typing > 75 WPM.
Excellent people manager with a track record of growing teams.
Ability to develop strategic perspective on any subject via strong business analysis skills.

EXPERIENCE AND QUALIFICATION

Masters qualification, while we have affinity for technology backgrounds, we are open to Philosophy as well
Minimum 5 years experience in a Digital agency / Management Consulting like the Big 4 / marketing KPO
HubSpot Software Certification
Achieved ROI on at least 10 integrated full-funnel marketing campaigns across SEO, Social Media, Content and Nurturing.
A good working knowledge of Inbound Marketing, Marketing Automation, CRM.
At Least 1 year direct experience with HubSpot / Infusionsoft / Marketo / LeadSquared or similar software.
Successfully executed at least 10 paid campaigns on Facebook, LinkedIn, Twitter, Google Adwords and Social Media
Strong project management skills during campaign management; experience with software such as Trello, Asana would be desirable.
Exposure to ATL marketing is a plus.
Leveraged Inbound Sales in at least 1 campaign.
Developed more than 10 Buyer Personas.
Developed and executed at least one 3-month content calendar, as part of an overall campaign.

HOW TO APPLY? AND THE INTERVIEW PROCESS

Resume and Cover Letter: To apply, send your updated resume along with a cover letter to raj@znbound.com with the subject line: Associate Director Client Services {Your Name}. Cover letter is very important. If you are not sending a cover letter, please do not apply. The cover letter should contain 1 example each, along the following factors, so that we can get a visual of your capabilities:
Business Strategy – Give an example to show how you used Business Strategy to meet goals
Creativity
Analytics
Project Management, specifically how you have managed multiple projects, at the same time.
Team Management, an example with Millennials would be welcome
Digital Quotient
Writing
GSD – You can Get Shit Done
Leadership
ROI – Showcase your best project executed from a ROI perspective
Presentation Challenge: If shortlisted, a writing and presentation challenge will be given.

References: Phone call with 2 references who can vouch for your professional work
Interview
Offer

Inbound Marketing Consultant

Role: REMOTE and FULL TIME

Desired Candidate

Important : Please apply only if you think you are good at 3 things (in this order) – Analytics, Business Strategy and Creativity. If you are not sure about analytics, please do not apply.

An inbound marketing consultant is the brains of the operation, who keeps everything running smoothly and strategizes how to optimize the client’s success with inbound marketing.

You are the boss. You understand business. You have a proven track record of a couple of years preferably in consulting.

You’ll be part of a team that is leading the industry in thinking about inbound marketing and your insights into what works and what doesn’t will help shape future enhancements to an already stellar set of tools.

Responsibilities of an Inbound Marketing Consultant

Analyze client websites and business situations quickly and accurately drawing on HubSpot’s tools and other sources
Manage a wide range of projects, including organic optimization, paid search marketing, blog implementation, link-building, etc. with no or little hand-holding
Prepares Inbound Strategy consisting of SEO projects, keyword research, content calender creation and management and analytics
Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements
Program Management
Content, Copywriting and editing – writing and editing blogs, email marketing emails, newsletters
Website content optimization, adding new offers, landing pages creation etc.
Social Media management – strategy, scheduling posts and interacting and responding
Manage weekly or fortnightly client meetings – discuss their analytics, share the progress, discuss any new assignments that are coming up, brainstorm how team can optimize clients inbound results
Design and deliver training classes to various customer groups, if needed.

Ideal Candidate Qualifications and skills

Digital native
A post graduate with emphasis in communications, marketing, advertising, computer science, or related field from a highly ranked school
Deep knowledge and interest in SEO, SEM, blogs, and business analytics
3+ years of business / consulting experience preferred
Creative orientation
Experience working with small/medium businesses
Excellent presentation, verbal, and writing skills are required
Excellent organizational skills and ability to manage multiple simultaneous projects and resources
Attention to detail
Sense of humor

Why you should consider ZNBOUND?

Znbound is a leader in Inbound Marketing based in Gurgaon, Delhi NCR (India). A top ‘Tiered’ HubSpot Partner, it has clients in India and the US, Znbound is demonstrating leadership in this high-growth emerging area. If you are keen to get an early start in an emerging field, this opportunity is for you. A 3 to 5-year experience in this field, will put you at par with a (conventional) business and marketing professional with 10 years experience.

How to Apply?

Kindly send us a link of your “Public LinkedIn Profile” to raj@znbound.com along with your updated Resume. A short paragraph on why you are a right fit for this role would be wonderful. Please email with the Subject Line – ‘Applying for Consultant – Inbound Marketing | {Your Name }’.

Marketing Journalist

Role: REMOTE and FULL TIME | Joining: Immediate

Desired Candidate

You are a business journalist who is excited to do new and unheard of stories. Discovery and insights turn you on. You want to be your own editor :). You are a savvy wordsmith who has a knack and love for writing. You also tell compelling stories. You have a high level of creativity, and are punctilious. You are also (highly) opinionated. You can also be process-driven, think scale, and rely on data to make decisions.

Responsibilities of a Marketing Journalist

Tell beautiful evocative insightful stories in all forms – text, image and video. (This is super important. The following are just hygiene)
Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
Grow audience for Znbound and her clients by providing them with regular, helpful content that’s aligned with their needs and interests.
Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
Coach team members on how to tell compelling stories.

Ideal Candidate Qualifications and Skills

A bachelor’s / post graduate degree in Mass Communication.
1-3 years of business journalism experience in print, preferably.
Sense of Humour
Digital Native [you should be on Snapchat; that is a joke :)]

Why you should consider Znbound?

The only person in our team who can do the best job in answering this question is znbound.com

How to Apply?

Kindly send us a link of your “Public LinkedIn Profile” to raj@znbound.com along with your updated Resume. A short paragraph on why you are a right fit for this role would be wonderful. Please send us links to all the public work that you have done. Please email with the Subject Line – ‘Applying for Marketing Journalist | {Your Name }’.

Graphics and UX Design

Head Visual Design

Ideal Candidate

“What next?” is the question you are dealing with.

You are curious, but would like to stretch it further. And you love solving problems – all kinds of them – social, business and personal. And that too with Visual Design. You would show, than talk. You believe in the power of storytelling. You break down complex problems into simple visual narratives. You communicate those ideas with clarity.

You are fast. You like to test your visuals with users and will not rest till you get things right. At the same time, you will risk going by your ‘heart’.

You are always thinking how to make things better. You will ‘Start a Fire’ (not in the jungle).

You are OK with ambiguity. You know when you are getting overwhelmed. You will steer the team in a way that all stakeholders are aligned and fueled by Creativity. At the same time, you will demand accountability from the stakeholders.

Typography is second nature to you. You can’t live without it. Your portfolio smacks of it.

Clients get you excited. You are obsessed with them. You are hungry to show them your stuff. And you will not always agree with them. And also tell them so.

Responsibilities of Head Design

Lead Znbound’s Design initiative with total autonomy and independence. You are free to do what you want, as long as it builds the Aura of Znbound. Do what you like.
Build a team of kickass designers who are not ok with the ‘normal’.
Understand existing client assignments and propose all possible creative design interventions that match their identity and clearly deliver their message in a timely manner.
Create, maintain and enforce a thorough and consistent brand style guide for clients.
Execution of campaigns along with team members that would include the account manager, inbound marketing experts and business strategists.
Visualise campaigns and brand ideas (sometimes); and also execute some HERO signature campaigns.
Maintain open communication with the team on status, deadlines, and customer requests.
Learn new digital creative tools like Canva, GIMP and also Inbound Marketing tools like HubSpot.
Developing digital creatives for all social media channels – Facebook, Twitter, LinkedIn, Google, Pinterest – and also for the web.
Build the UI business for Znbound starting with the existing set of Clients.
Build a brand for Znbound, from a design perspective.
Make Znbound, one of HubSpot’s top Designers

Desired Skills and Qualities

Keen sense of imagination.
A background in web/digital design and Infographics.
Excellent typographic skills; you are a Bond in Typography.
Eye for detail, what are eyes for, after all?
Illustration and hand drawing skills.
Takes responsibility and not afraid of making mistakes.
Sense of Humour
Great organizational skills and communication skills, but we expect your visuals to do the talking
Demonstrates an understanding of visual hierarchy
Self-motivated and capable of working independently
Customer management and relationship building
Experience of working with Global Teams
Strong conceptual and execution ability.
Confidence in design decisions.

Qualifications and Experience

Post graduate degree in Graphic Design with a background in Fine Arts.
5 years+ experience in graphic design, with an emphasis on visual communication
Prior experience in an digital agency creating advertisements for global brands is required.
Proficient in the following software applications: Adobe Illustrator, Photoshop, In-design.
Experience as creative lead, with proven record of attracting, hiring, and developing design talent.
Knowledge of marketing fundamentals and ability to implement them to create dynamic advertising solutions.
Working knowledge of HTML5 and CSS3
Ability to multi-task and meet tight deadlines
Ability to work with highly technical teams and handle multiple projects in a fast-paced environment

Why you should consider Znbound?

Znbound is a leader in Inbound Marketing based in Gurgaon, Delhi NCR (India). It is the only ‘Tiered’ HubSpot India partner. With clients in India and the US, Znbound is demonstrating leadership in this high-growth emerging area – solving customer acquisition problems with inbound marketing. If you are excited about solving business problems through design, and thrive in autonomy, we are looking to you. Will you take Znbound to the next level?

How to Apply?

Kindly send us a link of your “Public LinkedIn Profile” to raj@znbound.com along with your updated Resume and portfolio. A short paragraph on why you are a right fit for this role would be wonderful. Please send us links to all the public work that you have done. Please email with the Subject Line – ‘Applying for Head Design | {Your Name }’

Web Development

Full Stack Developer

ROLE OF A FULL STACK DEVELOPER IN INBOUND MARKETING

Inbound marketing is all about growth. To deliver growth for our clients, we need to deal with a plethora of tools. Thus, there is need for integration. Since, a number of tools are used, a lot of manual intervention is needed. There is dire need to automate all of it. Analytics is vital to success. That means pulling data from many different sources and showcasing it and also calculating more data points from it. The team uses Google Sheets extensively. So development on top of that to improve productivity.

Technology is eating away everything marketing and sales at a pace not seen ever. A full stack developer has the enviable role of seeing all this massive change happening, and at the source of all of it.

DESIRED CANDIDATE

Bachelor’s degree in Computer Science from a top engineering college
Planned, developed and launched 2 software products
2+ years of full stack development experience in a SaaS product company preferably
Knows all the front-end and back-end technologies in great detail to qualify as a kick-ass full stack developer
Likes to build software just for the love of it

JOB DESCRIPTION

You will have the following opportunity:-

Implement integrations on HubSpot and Salesforce
HubSpot CMS web development
Develop google scripts to automate spreadsheet tasks
Manage AWS to set up applications
Manage Mautic marketing automation and corresponding integrations
Automate SEO tasks for tracking and planning
Develop and launch products that can solve problems for the marketing and sales community
Recruit developers and build a team

WHY YOU SHOULD CONSIDER ZNBOUND?

HOW TO APPLY?

Web Developer

WHAT WILL THE WEB DEVELOPER DO?

Develop and revamp websites for Inbound Marketing Clients
Develop websites using HubSpot templates and customize them
Understand client requirements for website design
Customize WordPress / Hubspot templates
Optimize websites for speed issues
Manage Hosting of websites and trouble shoot hosting related issues.

DESIRED SKILLS AND QUALITIES

HubSpot (must), Webflow, WordPress, PHP – Ability for High-Level Customization
Deep expertise and hands on experience with HTML, HTML5, CSS, JavaScript, jQuery.
Design experience is an added advantage
Experience with different hosting environments required including AWS.
A motivated self – learner
Be adaptable and able to pick up new techniques
Have good interpersonal and communication skills. keep up to date with advances in computer technology and how this affects the business environment.
Be thorough and precise in their work
Be aware of international web standards and protocols
Be a front-end and back-end developer.

QUALIFICATIONS

B.tech (preferred)
1 – 2 yrs experience required

WHY YOU SHOULD CONSIDER INBOUND MANTRA?

Znbound is a leader in Inbound Marketing based in Gurgaon, Delhi NCR (India). It is the only ‘Tiered’ HubSpot partner working with the country’s top business brands like Sobha, Bharti Group, Magic Software, Ispirt and a few companies overseas. Znbound is currently looking for top talent that is excited about creating an identity in India’s fast growing inbound marketing market.

HOW TO APPLY?

Znbound has been awarded HubSpot’s Onboarding Accreditation. HubSpot Accreditations are for Solutions Partner Organizations that support the success of HubSpot customers at the highest levels of quality, service, and strategic insight.

Don’t see what you are looking for?

write to us at raj@znbound.com