Make your marketing matter

Inbound marketing software to make life easy

Empowering Today’s Marketers

Today’s buyer has challenged us marketers to such an extent that the challenge has become a painful problem

Inbound Marketing has assuaged the pain, but created corresponding challenges. Especially, executing inbound marketing campaigns.

There is business strategy, campaign planning, content creation, buyer persona identification, choice of keywords, content distribution, lead capture and management, analytics, reporting and ROI, of course. It is a ‘beautiful’ mess.

An inbound marketing software simplifies all the above. It automates all the manual activities – saving time and heartburn. And empowers marketers to stay focused on the performance of their campaigns.

inbound marketing software empowering today marketer

What is Inbound Marketing Software?

Attracting prospects

Converting them

Closing them




Social Inbox

Landing Pages

Marketing Automation




Website pages

Lead Management

Salesforce Sync

Why choose Inbound marketing software?

Today’s buyer has challenged us marketers to such an extent that the challenge has become a painful problem

In this new world, customers have started taking control of the buying process by educating themselves about your product long before the sales team reaches out. As a marketer, it is best for you to help them find you instead of reaching out.

This is Inbound Marketing and an inbound marketing software platform helps you ease and automate inbound marketing. Variety of tools work seamlessly for your teams so that you focus on content and performance, not on managing with different tools. An inbound marketing software will give you analytics so you can assess the results in real-time.

Why some companies resist it?

Unfortunately, they don’t understand the potential of this software.

While sales is the goal, but companies don’t understand how content generates revenue.

Lack of resources to have in-house team to handle it’s daily operations.

When to choose?

Increase reachability

When you want to reach more potential customers through digital channels.

Single platform processing

When you require a collaborative platform for your teams to work and share useful insights.

Buyer persona presence online

When your prospects / customers are moving online to transact business.


Number one benefit is, grow business and revenue.

Consultative sales process

Sales people are the source for key insights about customers. This gives them a platform to share insights with marketers and management.

Connect with other systems

The issue of communication lag between the teams would not be a concern and remote access to information would be a boost.

Service providers

The service providers team would help with all the technicalities and all the issues.

Who uses it?

Options in the market

Open source and commercial


🙂 and 🙁

Best Practices


Setup Onboarding and training sessions for executive teams.


Create methods to enable teams to effectively collaborate.

Continuous experimentation

Experiment with campaigns regularly and improve upon the shortcomings.

Why implementation fails?

Leadership Commitment

When senior management and leadership look at inbound marketing software as a cost instead of revenue; the chances of successful implementation fail.

Poor adoption

When the existing marketing / sales process isn’t mapped to the software, adoption falters.

Absence of coordination

When useful insights gathered from inbound marketing software to check outcomes are not shared among other teams.


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Marketing Hub

Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.

Sales Hub

Time-saving sales software that helps you get deeper insights into prospects, automate the tasks you hate, and close more deals faster.

Service Hub

Customer service software to help you connect with customers, exceed expectations, and turn them into promoters that grow your business.