Make your marketing matter
Inbound marketing software to make life easy
Empowering Today’s Marketers
Today’s buyer has challenged us marketers to such an extent that the challenge has become a painful problem
Inbound Marketing has assuaged the pain, but created corresponding challenges. Especially, executing inbound marketing campaigns.
There is business strategy, campaign planning, content creation, buyer persona identification, choice of keywords, content distribution, lead capture and management, analytics, reporting and ROI, of course. It is a ‘beautiful’ mess.
An inbound marketing software simplifies all the above. It automates all the manual activities – saving time and heartburn. And empowers marketers to stay focused on the performance of their campaigns.
What is Inbound Marketing Software?
Inbound Marketing Software is a platform which helps companies and individuals attract visitors, convert leads and close customers all under one roof.
It is a software that enables and improves an inbound marketing process. Sometimes, it even helps set-up one in the absence of a process. The software also provides for real-time analytics that aids in calibrating campaigns to success.
Attracting prospects
Attracting the right users who will continue their journey to becoming best customers.
Converting them
Enabling content that potentially addresses the latent goals of leads.
Closing them
Offering the right thing at the right time to help buyers help themselves.
Blogging
Create valuable content that will help your business get found.
CTA
Change offers based on the kind of viewer.
Personalize your emails from the marketing database.
Social Inbox
To build strong relations with people who matter most to your business.
Landing Pages
Improve conversion rates to generate leads by creating more pages.
Marketing Automation
Trigger timely follow up emails.
SEO
Improve your search rankings and attract quality leads.
Forms
Optimize lead conversion by asking the right question at the right time.
See which traffic sources are generating most leads.
Website pages
Track your performance and manage website pages.
Lead Management
Segment your leads based their activity across the site and other channels..
Salesforce Sync
Segment contacts and personalize emails using Salesforce data.
Why choose Inbound marketing software?
Today’s buyer has challenged us marketers to such an extent that the challenge has become a painful problem
In this new world, customers have started taking control of the buying process by educating themselves about your product long before the sales team reaches out. As a marketer, it is best for you to help them find you instead of reaching out.
This is Inbound Marketing and an inbound marketing software platform helps you ease and automate inbound marketing. Variety of tools work seamlessly for your teams so that you focus on content and performance, not on managing with different tools. An inbound marketing software will give you analytics so you can assess the results in real-time.
Why some companies resist it?
Unfortunately, they don’t understand the potential of this software.
While sales is the goal, but companies don’t understand how content generates revenue.
Lack of resources to have in-house team to handle it’s daily operations.
When to choose?
Increase reachability
When you want to reach more potential customers through digital channels.
Single platform processing
When you require a collaborative platform for your teams to work and share useful insights.
Buyer persona presence online
When your prospects / customers are moving online to transact business.
Benefits
Number one benefit is, grow business and revenue.
Consultative sales process
Sales people are the source for key insights about customers. This gives them a platform to share insights with marketers and management.
Connect with other systems
The issue of communication lag between the teams would not be a concern and remote access to information would be a boost.
Service providers
The service providers team would help with all the technicalities and all the issues.
Who uses it?
Options in the market
Open source and commercial
Implementation
🙂 and 🙁
Best Practices
Onboarding
Setup Onboarding and training sessions for executive teams.
Collaboration
Create methods to enable teams to effectively collaborate.
Continuous experimentation
Experiment with campaigns regularly and improve upon the shortcomings.
Why implementation fails?
Leadership Commitment
When senior management and leadership look at inbound marketing software as a cost instead of revenue; the chances of successful implementation fail.
Poor adoption
When the existing marketing / sales process isn’t mapped to the software, adoption falters.
Absence of coordination
When useful insights gathered from inbound marketing software to check outcomes are not shared among other teams.
HubSpot
World’s most loved marketing software
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Marketing Hub
Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
Sales Hub
Time-saving sales software that helps you get deeper insights into prospects, automate the tasks you hate, and close more deals faster.
Service Hub
Customer service software to help you connect with customers, exceed expectations, and turn them into promoters that grow your business.
