No strategy, no (successful) marketing automation. It is indispensable to think through all possible scenarios before embarking on any kind of implementation.
Automate everything. Email marketing, nurturing, drip campaigns, auto-update fields, fire triggers and notifications basis well-documented rules.
One fine day, the lead flow will become unmanageable. Then, lead scoring - manual or predictive - will intelligently guide sales team members.
Data points drive marketing automation. The idea is to search continuously for a growth formula, catalyzed by reporting and analytics.
Generating strong inbound qualified leads isn’t enough. It is vital that such leads close into customers, b setting right SLA’s and driving their compliance.
The right marketing automation software with a strong apps ecosystem supported by an equally forthcoming community ensures that any integration is cake.
Today’s, marketing (and sales alignment) is notorious for having wheels within wheels. It is indeed overwhelming to make sense of multiple multilevel moving parts. It calls for tremendous detailing, foresight, anticipation and brute logic to successful plan an interplay of all moving parts.
We also recognize that if we get the automation strategy and execution right, it will empower us to deliver seamless personalised campaigns that enchant prospects / customers and grow revenue. Znbound understands all of this.
Every engagement begins with an As-Is, followed by scoping basis requirements - business or technical. In marketing automation enquiries, our support is initially solicited mostly to optimise an existing marketing / sales stack in line with marketing automation best practices. Then business and growth requirements take precedence.
In this step, we ask you questions and at times, also look into your current tech stack to get a sense of the maturity.
As-Is is appraised with givens to understand if requirements are transactional or strategic.
Scope is then written down line-by-line to reflect the boundaries of the project on hand.
Irrespective of your use cases (B2B or B2C), Inbound Mantra would love to know what you are attempting to achieve and execute with marketing automation.
I strongly recommend Znbound if you are looking to get started with Inbound Marketing. You just need to tell them your growth goals and they will not rest till they find a way to achieve it. Znbound has supported DemandFarm for the last two years in creating a predictable revenue pipeline. We know exactly our ‘new’ expected MRR for the next month. Great Team
Znbound have helped us to lift our web page to an entire new level. The design was top notch, they listen to all feedback and come up with solutions, they are fast and they deliver. Best part - They do more than expected. I strongly recommend Znbound and feel welcome to contact me if you have any questions. Dear Znbound Team - Thank you! Really appreciate your efforts. All the best
Marketing today is no less than making a special wedding dish. There are too many things to take care - social media, website, analytics, email marketing, adwords, creatives and you are quickly staring at a never-ending list.
Marketing automation is about using a comprehensive software or a combination of many tools with the sole objective of replacing manual tasks that are vulnerable to errors. This automation has also created opportunities to personalize marketing campaigns better.
Best time to begin marketing automation is when inbound / outbound leads aren’t getting the attention they deserve. Mostly because of paucity of time from the sales team. It definitely calls for setting up marketing automation with define rules.
Also, when your business is preparing for a big spurt in growth and there are a number of technological investments being done, it may not be a bad idea to looking into marketing automation too. Undoubtedly, this has to be strategized well.
Revenue growth is the topmost benefit. Other than that there are benefits in team productivity. Errors by omission and commission are reduced too. It also drives transparency in reporting, thus institutionalizing accountability. High performance teams also dry-run experimental campaigns, before hitting the market.
Like benefits, the list is full endless reasons ranging from the banal to the critical. Internal reasons are also responsible, but the primary amongst them is a lack of commitment to digital and technology. External reasons range from lack of inbound leads, total reliance on outbound marketing and neglecting thought-leadership.