As an Inbound Marketer, it’s always a joy to see organic growth in traffic. Not only does organic traffic bring predictability to a business, it justifies your tag as a true inbound marketer. While a lot of ink has been spilled on SEO growth stories, this one is different. Being an inbound marketing agency in … Read more
Over the last decade, SaaS companies have leveraged the freemium model for converting customers. Freemium model is a combination of free and premium product features with the ability to upgrade to a paid subscription. This try before you buy strategy has given birth to some of the most successful SaaS companies – Slack, Mailchimp, Wistia … Read more
It isn’t just another blog. While a lot has been written about best practices concerning Facebook ads, I would restrict to sharing my organic experince with the same. At Znbound, we use Facebook ads as one of our primary lead generation methods for our clients. Looking back at my record, I have generated 4178 leads. … Read more
You know all campaign channels. But do you know how they work together? Most marketers know the outlets that can be used to create a solid Internet marketing lead generation campaign — such as SEO, PPC, email marketing and display advertising — but very few know how all of the components can work together. The … Read more
Surprised! I know you must be thinking that how can someone generate leads for free.Yes, It is possible with email marketing !But, this comes with some terms and conditions. At Znbound, as a part of our inbound marketing services for clients, email marketing is one of the primary sources of lead generation, especially when it … Read more
You would have read in the newspapers that residential real estate in India is going through its toughest phase. Everyday when I read the news there is always an article associated with Real Estate. And most of the time it is bad – real estate fraud, delayed delivery of projects, soaring real estate prices, poor … Read more
It just can’t get any better. Zuckerberg himself (or someone very influential from Facebook, if there is any) has been reading my blogs. Possibly. Because in one of my previous blogs, I had enlisted roadblocks in executing Facebook lead ads for the purpose of lead generation. Of the roadblocks, one was a customizable CTA. He … Read more
Read this blog and find out the roadblocks that you will face in Facebook Lead Ads.
Facebook is one of the primary sources of lead generation in all our inbound marketing campaigns, especially when it comes to the consumer space. And I have participated in all the Facebook lead generation campaigns, in some form or the other. At Znbound, we predominantly leverage Facebook News Feed Ads (Clicks to Website) for lead … Read more
Stop wasting your time reading just about anything on the Internet! My mother’s voice boomed from the kitchen as my cursor hovered in deliberation. The ‘Social Locker’ tool was requesting for a twitter login to access the spoilers on a fan page microsite. A DC Comics nerd and an avid enthusiast of its TV series, … Read more
