A pipeline of US$ 247,500 continues to grow with inbound marketing

B2B marketing services | United States 🇺🇸
Milind Katti

The BEST Inbound Marketing Partner

On a scale of 1-10, I give them the highest mark of 10. Go to guys for running your inbound marketing. Experts in all aspects of Hubspot. They bring in a lot of energy and are fun to work with. Keep Growing ! Best of Luck.

Arvind Sehtia
Sales Inside Inc., Founder
Sales Inside Inc

Sales Inside Inc.

Sales Inside Inc. was founded in 2008 to help businesses overcome B2B demand generation challenges. Headquartered in California, US, it helps businesses – big and small – with their demand generation campaigns.

Problem

An early adopter of HubSpot, SalesInside's entire business was driven by inbound marketing. But growth had petered out.

Solution

Optimise HubSpot for marketing automation and implement a robust Inbound Marketing system with a focus on SEO to drive up organic traffic.

Impact

3X
TRAFFIC
495
LEADS
13
CAMPAIGNS

Started ranking for highly competitive B2B lead generation’ keyphrase in the US

The Growth Playbook - Sales Inside Inc.

Relentless inbound marketing
Blogs and Pillar Pages
How CRM Data gets Messed up
How CRM Data gets Messed up?
What the Forrester 2016 B2B Marketing report almost missed
What the Forrester 2016 B2B Marketing report almost missed?
What does the Bluewolf report say about companies that use Salesforce
What does the Bluewolf report say about companies that use Salesforce?
Unarmed in the Marketing Battlefield
Unarmed in the Marketing Battlefield?
Search Engine Optimization
Keyword Strategy - Category Winner
Long Tail keyword strategy

Installed base B2B lead generation is an important revenue driver. Therefore, a number of pages were created and optimized for each long tail installed base technology keyword e.g. Salesforce installed base.

Guest Blogging
Technical  SEO

SERP competition is fierce in the B2B lead generation space. To support the overall SEO strategy, it was paramount that the website loaded fast (< 1s) for both desktop and mobile.

Social Media
marketing campaigns on social media

What?

The artwork was designed keeping in mind the various industries served by SalesInside. Hence, the different fruits. The campaign offered SalesInside’s relevant and target database useful for B2B lead generation marketing campaigns on social media.

Why?

Promoting SalesInside’s specialized services of B2B lead generation with the help of high-quality target database.

LinkedIn sponsored campaign

What?

The artwork’s copy is in sync with SalesInside message. What we tried to communicate was whether you belong to software, cyber-security, finance or any industry, SalesInside has the high quality and relevant database for the desired target market.

Why?

This is a LinkedIn sponsored campaign. It was launched for all the B2B businesses who were looking to target leads in their business space, but with a highly relevant and accurate database.

Email Validation

What?

In line with the copy “Increase your chances for lead generation” , this artwork was aimed to offer SalesInside’s persona hygienic database services such as Email validation. The offer would help them build high quality targeted leads for their own businesses.

Why?

In “Email Validation” campaign, our central motive was to help SalesInside’s prospects understand the importance of valid email addresses in a list.

Target Business Leads

What?

“Empower your Marketing Campaigns” is selected as the artwork’s copy. This was to give an idea how SalesInside’s prospects can reach their relevant audience if they leverage high-quality and target-segment data which SalesInside provides.

Why?

“Target Business Leads” LinkedIn sponsored update campaign mainly promoted the message that how SalesInside would help businesses in the B2B space, target their relevant audience.

Website Redesign
Old

This was the original version of the website developed in 2010. Till 2016, no modifications were done and the site looked unimpressive.

New

Without going into a prolonged redesign, a simple design was contemplated to hasten execution and delivery, preserving existing SEO ranks.

CTAs
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Campaigns - LinkedIn Sponsored Content
CMO / CEO Campaign
CMO / CEO Campaign

What?

The gap between CMOs and CEOs inspired this campaign idea. Through this campaign, CMOs were enticed to be ahead of fellow C-level executives by leveraging SalesInside’s database services. SalesInside offered them a database of Technology driven businesses to empower their sales and marketing campaigns .

Why?

As a part of a LinkedIn sponsored prospecting campaign, this was aimed at the SalesInside’s persona, i.e., sales, marketing & data guys in B2B businesses.

Cornered or corner office campaign
Cornered or corner office campaign

What?

This campaign delivered a message to CMOs such that they aspire for a corner office rather than getting cornered, in generating qualified leads. In order to help them earn a seat at the revenue table and drive business results, SalesInside offers them a solution.

Why?

As a part of a LinkedIn sponsored Prospecting campaign, this is aimed at the SalesInside’s persona i.e., CMOs in B2B businesses to offer them the database services.

Marketo campaign
Marketo campaign

What?

The central concept of this LinkedIn Sponsored Update campaign was to promote SalesInside’s data services. Idea was to target Marketo’s competition and to get them interested.

Why?

Vista Equity acquired Marekto in August 2016. The idea was to play the event by encouraging Marketo’s competition to take advantage of SalesInside’s B2B lead generation services.

Hard bounce campaign
Hard bounce campaign

What?

Through this LinkedIn campaign, we promoted SalesInside’s “Data Hygiene” services which includes automated and manual steps to ensure the highest level of relevance and accuracy.

Why?

Like all other prospecting campaigns, “No hard feelings” (or rather “No hard bounce” campaign) was done to pitch the quality of data services.

More success stories

Growth continues