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An enterprise software product company serving the Who’s who of India’s Banking, Financial services and Insurance sector (BFSI). Its clients include ICICI Bank, Kotak Life, Royal Sundaram, Dabur and many more.
Go-to-market was entirely sales and relationship driven. To grow demand faster, inbound marketing was being explored.
Inbound Marketing Strategy with a focus on the insurance chief distribution officer (CDO) persona was implemented for the India market.
Increased Website Traffic By 100%. Generated 1 MQL Every Week
Top webpages and landing pages were redesigned to improve the UI/UX , overall design as well as to increase the conversion paths.
The Herald Logic team presented a webinar highlighting challenges in the distribution of financial services. Mr K Venkatesh (IFMR – CEO) was the guest speaker. 20 attendees contributed to the success of the webinar.
Channel management is still an emerging concept in the area of financial services distribution.
This LinkedIn sponsored campaign was targeted at the Head of Sales and Distribution in the financial services sector. To get a sense of the numbers.
Incentives form a significant part of rewards in the financial services sector. Manual calculation of incentives (using excel) results in errors; thereby causing leakage to the tune of 9%.