FieldAssist is an industry-leading Sales Force Automation Software with 350+ leading brands across FMCG, Apparel and CPG industries.
Revenue was being left out on the table because inbound marketing funnel was non-existent due to a completely sales driven approach to customer acquisition.
Agile inbound marketing for 4 months to quickly establish inbound as another GTM (go-to-market) channel in a relatively sales focused industry.
14 Commercial Keywords in Google Top 5
One Page - One Keyword Strategy
Schema
What?
Promoting BoFU offer “schedule demo”
Why?
Help increase traffic on high commercial intent landing pages
What?
Social Media Campaigns around current customers
Why?
Social media campaigns highlighting different brands to help understand the extent of success both large and small firms have seen with an SFA app.
The number of fields on the form was reduced, leaving only the necessary fields, to help increase the number of BoFU form fills. Additionally, the form was redesigned to help increase conversions
Conducted heat map analysis and A/B testing to figure out what CTAs works best for the audience.
What?
eBook discussing the various aspects of a sales force automation tool from carrying out research to optimizing implementation.
Why?
To emphasize the importance of digital transformation across industries and how an automation tool like the SFA App can transform an organization.
What?
Kamani Case Study.
Why?
End to end journey of current customers highlighting how the FieldAssist SFA App can provide a smooth transition for data accuracy, reliable support and better service levels.
What?
Monthly Newsletter containing the latest updates in the FMCG world, updates to the product, case studies and more.
Why?
To nurture existing leads through the buying cycle to help them make a purchasing decision.
