Built a pipeline worth
USD 1,500,000

Sales force automation software | India 🇮🇳
Milind Katti

Reliable & Trustworthy professional partners

Znbound is one such partner, which quickly understood our business in depth and got into action, delivering on our marketing goals. Must say, Znbound team puts in their more than 100% and gives honest consultation. Happy to have worked with them!

Paramdeep Singh Anand
FieldAssisst, CEO
FieldAssisst

FieldAssisst

FieldAssist is an industry-leading Sales Force Automation Software with 350+ leading brands across FMCG, Apparel and CPG industries.

Problem

Revenue was being left out on the table because inbound marketing funnel was non-existent due to a completely sales driven approach to customer acquisition.

Solution

Agile inbound marketing for 4 months to quickly establish inbound as another GTM (go-to-market) channel in a relatively sales focused industry.

Impact

25%
TRAFFIC
130%
LEADS
307%
SQLs

14 Commercial Keywords in Google Top 5

The Growth Playbook - FieldAssist

Relentless inbound marketing
Blogs and Pillar Pages
Search Engine Optimization
On Page SEO
On Page SEO

One Page - One Keyword Strategy

Technical  SEO
Technical  SEO

Schema

Social Media
Social Media - schedule demo

What?

Promoting BoFU offer “schedule demo”

Why?

Help increase traffic on high commercial intent landing pages

Social Media - customers

What?

Social Media Campaigns around current customers

Why?

Social media campaigns highlighting different brands to help understand the extent of success both large and small firms have seen with an SFA app.

Website Redesign
Forms
Optimize number of fields per form
Optimize number of fields per form

The number of fields on the form was reduced, leaving only the necessary fields, to help increase the number of BoFU form fills. Additionally, the form was redesigned to help increase conversions

CTAs
Optimize number of fields per form
Optimize number of fields per form

Conducted heat map analysis and A/B testing to figure out what CTAs works best for the audience.

Targeted Pages with highest traffic
Experimented with CTA
  • Color
  • Placement
  • Size
  • Alignment
eBooks
optimizing implementation.

What?

eBook discussing the various aspects of a sales force automation tool from carrying out research to optimizing implementation.

Why?

To emphasize the importance of digital transformation across industries and how an automation tool like the SFA App can transform an organization.

‍Kamani Case Study.

What?

Kamani Case Study.

Why?

End to end journey of current customers highlighting how the FieldAssist SFA App can provide a smooth transition for data accuracy, reliable support and better service levels.

Nurturing Campaigns
Monthly Newsletters
Monthly Newsletters

What?

Monthly Newsletter containing the latest updates in the FMCG world, updates to the product, case studies and more.

Why?

To nurture existing leads through the buying cycle to help them make a purchasing decision.

More success stories

Growth continues