The COVID-19 pandemic has resulted in a global economic downturn, leading to a recession that has affected many businesses. However, SaaS (Software as a Service) companies have a unique advantage in these challenging times. With a subscription-based business model, SaaS companies can continue to generate revenue, even in a recession. According to the Economist Tim … Read more
If you’re a digital marketer, then chances are you have heard of HubSpot and its many integrations. But what exactly is HubSpot and what kind of integrations does it offer? In a nutshell, HubSpot is a software platform that helps businesses with their inbound marketing, sales, and customer service efforts. It’s basically like a one-stop … Read more
Inbound marketing is all about attracting customers to your business through valuable and relevant content and experiences. Instead of interrupting people with traditional outbound marketing tactics like TV ads or cold calling, inbound marketing focuses on creating content that people actually want to consume and then using that content to draw them in. In today’s … Read more
As the market for Software as a Service (SaaS) continues to grow, so does the importance of effective marketing for SaaS companies. With so many options to choose from, it can be overwhelming to try to figure out which marketing partners are the best fit for your business. In this blog post, we’ll take a … Read more
B2B SaaS marketing is a powerful tool to help your business reach its goals. Whether you’re just starting out or already have an established b2b saas business, proper b2b saas marketing can help you get more leads, increase sales, and build relationships with potential customers. It’s important to remember that b2b saas marketing requires strategic … Read more
If you’re in the SaaS (Software as a Service) industry, you might be familiar with the term “SaaS marketing agency”. Essentially, these are marketing firms that are experts in promoting and selling software products and services. They know all the ins and outs of marketing strategies and tactics that are specific to the SaaS world, … Read more
Yes, you read that right. At Znbound, we have experimented with and developed a few tried and true landing page best practices over the years, especially in the B2B SaaS space, that have helped us create some of the most effective landing pages out there and we’re about to let you in on our secret. … Read more
Keyword cannibalization is a funny term. But, it can literally spell death to an afflicted website. Keyword cannibalization is a SEO term used to describe the situation where multiple pages on a website are competing for the same keyword or phrase. This can lead to confusion for search engines, which can result in lower rankings … Read more
Don’t go wrong with subdomain SEO. Never. Znbound did and paid the price. In 2023, be very careful when considering subdomains for SEO best practices. It is best to never bring subdomains into the equation if SEO growth is your objective. Simple. Because if you do, you risk being cannibalized. In SEO best practices, the concept … Read more
Starting with my story The first website I ever developed was in WordPress CMS. Creating a website in WordPress is easy but achieving custom functionality without any knowledge of PHP could be difficult. The story with Webflow was different. I started my journey with Znbound about 2 years ago not knowing much about Webflow and … Read more
