As a marketer, if you want to boost your Business with Facebook then you need to understand what Facebook actually is?
Facebook’s the world’s biggest social media network, with approximately 1.35 billion users, which is like a Giant Iceberg.
That Means you must have a clear Facebook strategy to target your business because if you don’t have one you would be like driving a car with a newspaper on the windshield: You’re not going to end up where you want to go, you’re going to lose money and overlook several audiences who could be key to your success.
In fact, marketers without a strategy often target too broadly on Facebook. You need to know more than just basic demographics. You need to drill down, going from broad all the way to narrow. This way, you can focus on your campaign on one specific customer group.
So to use facebook efficiently you should follow these steps:
PRIORITIZE YOUR BUSINESS OBJECTIVES:
Every brand on Facebook is on Facebook for one reason – to Increase their business. So, to give yourself a kick start you must focus on your objectives like - Launching a new product or Building awareness.
BUILD YOUR FACEBOOK AUDIENCE:
Build your Facebook audience by making your Page as discoverable as possible, by encouraging your existing contacts to like your Page, and by Facebook advertising.
DEVELOP & FOCUS ON YOUR OVERARCHING CONTENT & LEAD GEN STRATEGIES:
You should focus on what type of lead generation content you will use to convert visitors into a lead. Lead gen content can be like Webinar, Template or Ebook. Our Facebook posts are the digital breadcrumbs that draw our audience down a trail toward a much more substantial piece of content(Webinar) that they can download after filling out a form.
To attract, customers we can't post only sales driven content. Content should be useful too.
Key to generating leads on Facebook is to post a variety of content that aligns with goals other than generating leads or driving sales.
Once you have leads the next step is to nurture them. Use email and marketing automation to nurture leads into customers.