Rajagopalan Chandrashekar

Early this April, I got lucky. I was invited as a guest to cover the 46th iSPIRT Playbook Roundtable on content marketing. iSPIRT roundtables have achieved thought leadership status on all matters related to software product companies whether it is team building, capital raising or content marketing. This edition of the content marketing roundtable was … Read more

Selfless Inbound Marketing. I heard this term for the first time on a cold January winter evening in Delhi around New Years. It came from a dear friend, marketing thought leader and the CoFounder of MindTickle – Mr Mohit Garg. Mohit was visiting India and squeezed in some time to meet the Znbound team in … Read more

Inbound marketing is a proven methodology for lead generation. If you’re into SaaS space, it’s best to focus on three main platforms of Organic search, Social media, email, and see over the time what works best for you. Inbound marketing for SaaS companies works well for many reasons. Firstly, it has a lower customer acquisition … Read more

If your business pursues Inbound Marketing as part of its marketing strategy, you are best placed to take advantage, this April Fools Day. Here are some ideas to add fun to your Inbound Marketing, this day. Inbound Marketing Tips for the April Fools Day # 1 Redirect your Website or Change the Homepage This is … Read more