Rajagopalan Chandrashekar 
When I decided to take up Digital Marketing I knew my affinities would draw me to the content and strategizing side of things. But little did I know that I would be introduced to the confusing but invigorating world of SEO too!While SEO seems like a beast that needs to be tamed, Znbound has it … Read more
“HubSpot is damn expensive.” I hear that all the time. Not just from prospective buyers, but also from the larger part of the inbound marketing ecosystem. This view has not changed much since the time Znbound became a HubSpot Partner in 2014. This market view on HubSpot pricing has become strong enough to impact even … Read more
How much time would it take to send personalized emails to your entire subscriber list individually? A lot… Maybe hours or even days. This is when Email Automation comes to the rescue! With email automation, you can send personalized emails to your entire contact list in a single shot. Email automation not only makes the … Read more
Do you do sales? If yes, then you do emails, referrals, contact database, WhatsApp chat, Inbound Leads, website chat, LinkedIn in connections and the list goes on…… Oh, life is screwed up! But there are a lot of things which you do in the backend which becomes counterproductive to get to that Golden Number at … Read more
There comes a time when your business starts to get more leads than it can handle. When it gets tough to nurture leads across multiple channels, some leads are bound to slip due to various reasons like lack of attention to important leads, lack of personalization etc. That’s when every marketer thinks, what if they … Read more
Inbound Marketing Campaign is like cake and Cinemagraph is essentially the“Cherry on top of the Cake”. Just like the moving photographs in Harry Potter cinemagraphs are looped videos without any visible breaks. By defining what elements are to be static or dynamic a cinemagrapher can tell beautiful stories or create a cinematic experience. Marketers are … Read more
Do you meet prospects during the course of your business? We do. And during the conversation on inbound marketing, the following do come up. “It’s just any other business or marketing trend and will eventually fade away.” “Is this just a new obsession for the marketers?” “Inbound Marketing trend is just a fad.” Like a … Read more
Inbound Marketing is an effective way to attract highly qualified customers that are searching for your service or product. The techniques used in this process increases your organic traffic and helps you grow your business. Techniques used for Inbound Marketing are : Search Engine Optimization Content Marketing Social Media Marketing Search Engine Optimization or SEO … Read more
This blog is not just about answers, it is also about what challenges companies face while trying to create a B2B SaaS Marketing Strategy to convert leads. We discussed at length with one of our B2B SaaS clients what all they have tried and the learnigs they acquired from the pitfalls faced. Content Dilemma: Quality … Read more
Are you an Inbound Marketing newbie? No? Are you an expert? Where do you go for inspiration when things don’t work? I usually look up success stories. I think that one of the best places to find inspiration is by following wildly successful and awesome people who do the same thing as you. That’s right, … Read more
