Rajagopalan Chandrashekar 
Inbound Marketing has become an indispensable customer acquisition channel for all businesses. All forward-looking businesses have invested a considerable portion of their marketing budgets in inbound marketing. It’s a way of creating educational assets and marketing strategies to benefit the consumer and in turn getting business by proving your expertise to them. Businesses have generated … Read more
It was 09.40 P.M. on a pleasant Saturday evening (April 2016) that I found myself walking up the entrance slope of the Taj Palace Hotel, New Delhi. I was excited, despite the hurried up dinner. For I was to meet someone leading HubSpot’s marketing initiatives in the Asia Pacific. As I made into the entrance … Read more
Znbound recently did a B2B Lead Generation LinkedIn Sponsored Update campaign for a client. In this post, I present the results of this campaign. You could use these to make decisions on LinkedIn Marketing budgets for your business or your clients. The client is the first product in your tech stack that’s designed for you … Read more
Last new year’s eve, I had taken time off. It was fun. I will never forget. Standing soaked in the rain with family and rest of the humanity at Marina Bay Sands, Singapore. 2002 in Mumbai at Marine Drive was one other New Year welcome, I remember witnessing. Don’t you find all this too complicated? … Read more
“A year spend in Artificial Intelligence is enough to make one believe in God” – Alan Perllis Isn’t the above quote wonderful? I love it. I am old. But when it comes to marketing, I am fairly young. Some of my senior industry colleagues tell me that marketing used to be ‘simple’. I sense they were … Read more
Unsurprisingly, businesses face this confusion when managing their profile on LinkedIn. Here it is. Attention Businesses, if you are using LinkedIn Profiles for the purposes of LinkedIn Marketing, you are shooting yourselves in the foot. Haven’t you heard about LinkedIn Company Pages ? One fine day, as I went about my usual LinkedIn routine of … Read more
Are you really leveraging the power of LinkedIn Search to boost Sales? Here are five tips to fire your Sales. Businesses run on Revenues. Revenues are a function of Sales. Therefore, the pressure is always ON the sales team members. Whether you are in Real Estate, Insurance, Financial Services, B2C B2B Lead Generation or even … Read more
Your LinkedIn Profile URL is the quickest and shortest way into Google’s Heart i.e. rank number one. LinkedIn can get you a permanent High on the rankings. Thus, enabling any inbound marketing initiative in the right direction. Have you ever tried searching for your name on Google or any other Search Engine? What do you … Read more
It should be though. It has been a big reason for frustration at Znbound. We have been able to win the small battles around setting up proper processes for SEO and CRO, but the bigger war has always humbled us. As an Industrial Engineer, I would like to put in place a process for everything. … Read more
Avengers, Black Panther, Deadpool 2, Incredibles 2 (14 years later), a football world cup, a royal wedding, 2018 was huge! But what did that mean for us marketers? Well, more movies and more football obviously! But no seriously, as someone that has been an inbound marketer for just under a year, there’s so much I … Read more
